New Year, New Gear: Fresh Custom Gifts for a Productive Start Build Your Brand New Year, New Gear: Fresh Custom Gifts for a Productive Start As the new year approaches, it’s the perfect time to set the tone for a fresh start, both personally and professionally. What better way to inspire your clients and employees than with stylish, personalized gear that helps them stay organized and motivated?
Effortless Holiday Gifting with Pre-Packaged Custom Gift Kits Build Your Brand Effortless Holiday Gifting with Pre-Packaged Custom Gift Kits The holiday season is the perfect time to show appreciation to clients, employees, and partners. But with the hustle and bustle that comes with it, finding the perfect gift can feel overwhelming. That’s where pre-packaged custom gift kits come in.
Joyful Jetsetting with Custom Logo Travel Gifts this Season Build Your Brand Joyful Jetsetting with Custom Logo Travel Gifts this Season This holiday season, why not give a gift that takes your brand on an adventure? Embrace Joyful Jetsetting by elevating your corporate gifting with travel essentials that ensure your clients, employees, and partners enjoy their holiday getaways in style. Whether they’re heading off to visit family or jetting off to a winter escape, these custom logo travel items provide both convenience and elegance.
Deck the Halls with Corporate Holiday Gifts – Entertain in Style Build Your Brand Deck the Halls with Corporate Holiday Gifts – Entertain in Style This holiday season, why not bring the warmth and festivity of home right into your corporate gifting strategy? Deck the halls to impress clients, employees, and partners alike with premium, customizable household items that turn everyday moments into elegant experiences. Whether it’s for entertaining guests or enhancing home décor, these beautifully crafted gifts provide the perfect balance of function, style, and a personal touch—your logo!
Celebrate in Style with Custom Logo Apparel for the Holiday Season Build Your Brand Celebrate in Style with Custom Logo Apparel for the Holiday Season As the holiday season approaches, it’s time to start thinking about how your business can leave a lasting impression on clients, employees, and partners. One of the best ways to do this? Custom logo apparel that blends fashion with function. This year, celebrate in style with high-quality clothing and accessories that not only keep your recipients cozy but also showcase your brand in a way that’s elegant and memorable.
Holiday Hustle: Custom Logo Gift Ideas for Busy Professionals Build Your Brand Holiday Hustle: Custom Logo Gift Ideas for Busy Professionals As the festive season approaches, many business owners find themselves in the midst of the “Holiday Hustle.” The end of the year brings not only celebrations but also a heightened sense of more to do. For businesses, this presents a unique opportunity: Why not embrace the hustle with promotional products that cater to this fast-paced time? Explore some of our top picks...
New and Festive Holiday Gifting Items from Executive Advertising Product Spotlight New and Festive Holiday Gifting Items from Executive Advertising The holiday season is a time of joy, celebration, and appreciation—and there’s no better way to show your clients, employees, and partners how much you value them than with customized holiday gifts that capture the festive spirit. This year, make a lasting impression with NEW and unique, personalized items that spread holiday cheer while showcasing your brand in style.
The Power of One: How a Single Promotional Product Can Make a Difference Build Your Brand The Power of One: How a Single Promotional Product Can Make a Difference Marketing and branding are two crucial components of success for businesses trying to thrive in a digital age. Companies invest heavily in various marketing strategies, from digital advertising to social media campaigns, to build brand awareness and attract customers.
Spooky Success: How to Utilize Halloween Promos in Your Fall Marketing Strategy Build Your Brand Spooky Success: How to Utilize Halloween Promos in Your Fall Marketing Strategy As the leaves start to change and a crisp chill fills the air, it's a clear sign that Halloween is just around the corner. For businesses, this spooky season isn't just about costumes and pumpkin spice—it's an incredible opportunity to engage with customers in fun and creative ways. One particularly effective method is using Halloween bags as part of your fall marketing strategy. But instead of filling them with the usual candy, why not go a step further and include personalized handouts with yo
Promotional Products Trending on TikTok Shop Product Spotlight Promotional Products Trending on TikTok Shop In today's fast-paced digital landscape, TikTok has rapidly evolved from a social media platform for short-form videos into a powerful e-commerce tool. With the introduction of TikTok Shop, businesses now have a unique opportunity to tap into a highly engaged audience that spans across demographics.
The Ultimate Guide to Choosing Promotional Products for Trade Shows How To The Ultimate Guide to Choosing Promotional Products for Trade Shows Trade shows offer a fantastic opportunity to showcase your brand, connect with potential clients, and leave a lasting impression. A key element in making your booth stand out is selecting the right promotional products. Here's a handy checklist to help you curate the ultimate promo list for your next event...
This Year's Hottest Tech Gadget: Custom Bluetooth Finder Product Spotlight This Year's Hottest Tech Gadget: Custom Bluetooth Finder AirTags and Bluetooth Finders are revolutionizing the way we locate lost items. The practical applications are endless, making Bluetooth Finders a must-have accessory for anyone looking to stay organized and secure their belongings. Check out the benefits to adding your logo to this tech gadget!
Utilizing Back-to-School Promo Products in Your Marketing Strategy Build Your Brand Utilizing Back-to-School Promo Products in Your Marketing Strategy As summer winds down, the excitement of back-to-school season ramps up, offering businesses a prime opportunity to enhance their marketing efforts. Back-to-school promotional products are not only a great way to connect with customers but also an effective method to increase brand visibility. You don't have to be an educational organization to incorporate back-to-school in your brand plan. Here’s how businesses can utilize back-to-school promo products in their marketing strategy.
Is LinkedIn Becoming The New Facebook? Case Studies Is LinkedIn Becoming The New Facebook? In the past few years, LinkedIn has transformed into more of a “social” platform. The site has become crucial for professionals looking to expand their networks and online presence. Connecting with peers, mentors, and potential employers worldwide is easier than ever. A strong LinkedIn presence is now encouraged for career growth, collaboration, and staying updated in any industry. Let's explore the transformation of LinkedIn...
Enhance Your Next Outdoor BBQ or Picnic with Promotional Products Build Your Brand Enhance Your Next Outdoor BBQ or Picnic with Promotional Products With summer in full swing, outdoor BBQs and picnics become prime opportunities for relaxation, socializing, and making memories. Whether you're hosting a casual gathering, a company picnic, or a community event, incorporating promotional products can add a unique touch that enhances the entire experience. Not only do these items increase the fun and functionality of the event, but they also serve as effective marketing tools, leaving a lasting impression on attendees. Here’s how you can enhance
Executive Advertising's Experience at the 2024 PPAI Women's Leadership Conference Build Your Brand Executive Advertising's Experience at the 2024 PPAI Women's Leadership Conference The 20th Annual PPAI Women’s Leadership Conference in Nashville brought together women from diverse professional backgrounds in the Promotional Products Industry to share insights, celebrate successes, and foster meaningful connections. This year, Executive Advertising's own Rebecca Switzer, VP of Operations, and Jen McQuinn, Customer Service Manager, took part in the conference, and their experience was nothing short of transformative.
The Importance of Custom Giveaways at Community Events and Expos Build Your Brand The Importance of Custom Giveaways at Community Events and Expos In today's competitive business landscape, standing out is crucial. One effective way to capture attention and create lasting impressions is by handing out custom giveaways at community events and expos. These events offer a unique platform to engage with potential customers, and the strategic use of promotional products can significantly enhance your brand's visibility and reputation. Here’s why custom giveaways are essential for your business.
How the CMAs Utilized Promotional Products to Elevate the Festival Experience Build Your Brand How the CMAs Utilized Promotional Products to Elevate the Festival Experience The Country Music Association Awards (CMAs) is one of the most anticipated events in the music industry, celebrating the best in country music. Each year, the CMAs not only showcase incredible performances and awards but also provide a unique experience for attendees. One of the key elements that enhance this experience is the strategic use of promotional products. Here's how the CMAs effectively utilized promotional items to elevate the festival experience.
Name Brand Promo Products: Are They Worth It? Build Your Brand Name Brand Promo Products: Are They Worth It? Finding effective ways to promote your brand is essential. One strategy that stands out is using name brand promotional products. See if using name brand promo products is a savvy business decision...
How Sunliner Diner is Changing the Marketing Game with Unique Menu Showcasing Promotional Swag Build Your Brand How Sunliner Diner is Changing the Marketing Game with Unique Menu Showcasing Promotional Swag In the competitive world of restaurants, standing out is no easy feat. However, Sunliner Diner, with its vibrant 1950s-themed ambiance and innovative marketing strategies, is not just surviving but thriving. The diner’s unique approach to showcasing its menu and promotional swag is setting a new standard in the industry...
Best Summer Promos for Businesses: Elevate Your Brand This Season Product Spotlight Best Summer Promos for Businesses: Elevate Your Brand This Season Summer is the perfect season for businesses to boost their brand visibility and engage with their audience in fun and memorable ways. With people spending more time outdoors and attending events, promotional products offer a fantastic opportunity to showcase your brand.
TikTok's Most Popular Custom Pen: BIC Gel Intensity Clic Pen Product Spotlight TikTok's Most Popular Custom Pen: BIC Gel Intensity Clic Pen In the age of social media, trends can emerge and spread like wildfire, turning everyday items into overnight sensations. Some examples of this include the 40oz Stanley cup, pop-its and fidget spinners (remember those?!). Well, it's happening again...
Enhancing Outdoor Spaces: The Value of Custom Branded Patio Umbrellas Product Spotlight Enhancing Outdoor Spaces: The Value of Custom Branded Patio Umbrellas In the realm of commercial outdoor spaces, the allure of al fresco dining, poolside relaxation, or open-air gatherings is undeniable. Yet, ensuring these spaces are not just functional but also reflective of a brand's identity can significantly elevate the overall experience.
Promotional Product Trends from the 2024 PPAI EXPO Product Spotlight Promotional Product Trends from the 2024 PPAI EXPO The PPAI Expo 2024 in Las Vegas was not just a gathering of industry professionals; it was a convergence of innovation, networking, and opportunity. Our team came actively seeking out the pulse of the promotional industry, ensuring that our clients remain at the forefront of innovation and market trends.
Unleashing the Power of Promotional Products in Election Campaigns Build Your Brand Unleashing the Power of Promotional Products in Election Campaigns In the realm of political campaigns, the competition for attention and support can be intense. Amidst the sea of strategies, promotional products stand out as potent tools for capturing the public's imagination and fostering a lasting connection.
Embracing Pantone's Color of the Year 2024: Ideas for Custom Promotional Products Build Your Brand Embracing Pantone's Color of the Year 2024: Ideas for Custom Promotional Products Each year, Pantone selects a Color of the Year, a hue that reflects the cultural zeitgeist and sets the tone across various industries. The Pantone Color of the Year 2024, Peach Fuzz, has been unveiled, sparking creativity and inspiration across design, fashion, and marketing. As businesses seek innovative ways to connect with their audience, incorporating this trending color into promotional products offers a fresh opportunity to captivate attention and leave a lasting impression.
Sustainable Branding: The Rise of Custom Logo Umbrellas Made from Eco-Friendly rPET Polyester Product Spotlight Sustainable Branding: The Rise of Custom Logo Umbrellas Made from Eco-Friendly rPET Polyester The demand for sustainable products and eco-friendly alternatives has seen a remarkable surge. This green wave has rippled through industries, including promotional items and branded merchandise. Among these, custom logo umbrellas made from recycled materials stand as a beacon of sustainability, offering both functionality and eco-consciousness.
Plan Ahead with Custom 2024 Calendars Product Spotlight Plan Ahead with Custom 2024 Calendars Eliminate the year-end calendar chaos from your business operations! Envision a stress-free December 2023, where your corporate holiday gifting is streamlined, your strategic New Year's resolutions are well-planned, and your branded 2024 calendars are primed for a smooth transition into the new year....
Create Unforgettable Holiday Gatherings with Custom Gifts and Personalized Decor Build Your Brand Create Unforgettable Holiday Gatherings with Custom Gifts and Personalized Decor The holiday season is upon us, and it's the perfect time to spread joy, love, and gratitude with friends, family, and colleagues. One fantastic way to do this is by hosting holiday parties that leave a lasting impression with custom gifts and personalized decor.
Celebrating Success: Honoring End of Year Achievements with Custom Awards Build Your Brand Celebrating Success: Honoring End of Year Achievements with Custom Awards As the year draws to a close, it's essential to take a moment to celebrate the accomplishments and milestones achieved by individuals, teams, or organizations. One way to show appreciation and recognition for these achievements is through the thoughtful gesture of custom awards and personalized gifts....
Strengthening Business Relationships with Custom Holiday Gifts Build Your Brand Strengthening Business Relationships with Custom Holiday Gifts Building and maintaining strong relationships with customers, partners, and vendors is essential for success. One powerful way to show appreciation and strengthen these connections is by giving custom holiday gifts from your business.
The Original Banker Bag Product Spotlight The Original Banker Bag The resurgence of banker bags in recent years is a testament to the enduring appeal of their timeless design and practicality. These bags have managed to transcend eras and bridge the gap between vintage and contemporary fashion, capturing the hearts of individuals across generations. Whether you're in search of a sustainable accessory, a versatile work bag, a touch of nostalgia, or a unique promotional product for your brand, the banker bag is a trend well worth embracing.
Embrace Sustainability with Custom Promotional Holiday Gifts Build Your Brand Embrace Sustainability with Custom Promotional Holiday Gifts The holiday season is a time for giving, but it's also an opportunity to give back to the planet. Embracing sustainability has become a global priority, and businesses play a crucial role in this endeavor.
Delight Your Employees with Custom Promotional Holiday Gifts Build Your Brand Delight Your Employees with Custom Promotional Holiday Gifts The holiday season is the perfect time to express gratitude and appreciation to your employees for their hard work and dedication throughout the year. While traditional bonuses and time off are valuable, custom promotional holiday gifts can add an extra layer of appreciation and recognition.
Rewarding Brand Loyalty: The Power of Custom Promotional Holiday Gifts Build Your Brand Rewarding Brand Loyalty: The Power of Custom Promotional Holiday Gifts Building and maintaining brand loyalty is essential for long-term success. One powerful way to nurture this loyalty is by showing your appreciation to your valued customers during the holiday season. Custom promotional holiday gifts are a fantastic way to do just that.
Protect Your Employees Against Juice Jacking Product Spotlight Protect Your Employees Against Juice Jacking This year, the FCC issued a warning about the dangers of “juicing” up electronic devices with free USB port charging stations like you might find in airports and hotel lobbies. Turns out these complimentary charging locations provide criminals yet another way to steal your personal info. Learn how to avoid it!
Tech the Halls with Custom Accessories to Light Up the Gifting Season Product Spotlight Tech the Halls with Custom Accessories to Light Up the Gifting Season If you really want to light up your recipients’ faces around the holidays, choose an SCX Design® product that illuminates your brand while also delivering the functionality people desire. Printing your logo on a tech accessory with a light-up feature combines functionality with visual appeal, making it an excellent tool for enhancing brand visibility, sparking conversations, and creating positive associations with your brand.
The Power of Pink: Why Printing Your Logo on Breast Cancer Awareness Products Matters Build Your Brand The Power of Pink: Why Printing Your Logo on Breast Cancer Awareness Products Matters Corporate Social Responsibility (CSR) has transitioned from being a buzzword to an essential element of modern business practices. Companies are now expected to go beyond just generating profits; they are expected to contribute positively to society and demonstrate their commitment to important causes. One important cause coming up in October is Breast Cancer Awareness. See how your business can showcases its commitment to societal issues beyond profit.
What is a Stitch Count? How To What is a Stitch Count? In this post, we discuss the definition of a stitch count, why it matters to embroidery, and most importantly, how it can affect your promotional product order...
Promotional Product Imprint Colors: Do's and Don'ts Build Your Brand Promotional Product Imprint Colors: Do's and Don'ts Choosing the right imprint color for your promotional product is crucial to making sure your logo or message stands out and is easily readable. With so many colors to choose from, it can be overwhelming to decide which one is the best for your product. Let us help you choose the right imprint color for your logo and promo item!
Pre-Assembled Custom Kits for Your Employees Product Spotlight Pre-Assembled Custom Kits for Your Employees Building and maintaining a strong brand presence is vital for success. While external marketing efforts are crucial, it's equally important to foster brand loyalty and engagement among your employees. One effective strategy for accomplishing this is through the use of pre-assembled custom kits containing promotional items.
Marketing Lessons from Barbie: Building an Iconic Brand Build Your Brand Marketing Lessons from Barbie: Building an Iconic Brand Barbie has indeed established itself as an iconic brand over the years. Learn from Barbie's success in building an iconic brand with 3 marketing lessons you can apply to your own business. BONUS: Find out which promotional products we think Barbie would use to promote her new movie!
Which Custom Stadium Cushion Fits My Brand and Budget? Product Spotlight Which Custom Stadium Cushion Fits My Brand and Budget? In the competitive business landscape, finding innovative ways to promote your company and increase brand visibility is crucial. One effective strategy that often gets overlooked is the use of promotional products.
What You Need to Know About Artwork Bleed and Promotional Products How To What You Need to Know About Artwork Bleed and Promotional Products Artwork bleed is an important concept in the world of printing, especially when it comes to full-color artwork on promotional products. It refers to the area beyond the edge of the artwork that is intentionally added to ensure that the final product does not have any unwanted white space or borders.
Koozie: The Origin Story Product Spotlight Koozie: The Origin Story Today, imprinted can coolers are a given at every special event and merch shop. However, they can’t all call themselves by the Koozie® name. Learn the story behind the Koozie® can kooler...
Infinite Design Possibilities with Custom Apparel Build Your Brand Infinite Design Possibilities with Custom Apparel As companies continue to explore innovative ways to market their brand, fully sublimated custom designed apparel is quickly becoming a popular trend. Differentiate your brand - without breaking your budget!
The 40 oz Stainless Steel Tumbler Everyone Wants Right Now Product Spotlight The 40 oz Stainless Steel Tumbler Everyone Wants Right Now It's the hottest 40oz stainless steel tumbler everyone is trying to get their hands on right now - but is it available? And can you customize it to promote your business? We'll tell you how your brand can capitalize off this social drinkware trend!
Making a Splash: Using a Custom Giant Rubber Duck for Brand Recognition Product Spotlight Making a Splash: Using a Custom Giant Rubber Duck for Brand Recognition Looking to make a splash? Here's why you should print your logo on a GIANT rubber duck!
Race to Success: Using Promo Products to Boost Your Brand at a 5k Race Build Your Brand Race to Success: Using Promo Products to Boost Your Brand at a 5k Race Promotional products that showcase your company logo, such as custom t-shirts, water bottles and drawstring backpacks, are effective tools that can be used at a 5k run/walk to increase brand visibility, boost employee engagement, increase customer engagement, and gain long-term exposure for your company. See what you can achieve for your brand using promotional products at a 5k event!
Promotional Product Trends from the 2023 PPAI EXPO Product Spotlight Promotional Product Trends from the 2023 PPAI EXPO We're bursting at the seams right now with new marketing plans and ideas for 2023, as the Executive Advertising team heads back to Nashville from attending the PPAI Expo in Las Vegas - the industry's largest trade show! Learn from the team and find out what the biggest promo trends are for 2023!
Why a Customized Drawstring Bag will be Your Go-To Promo for the New Year Build Your Brand Why a Customized Drawstring Bag will be Your Go-To Promo for the New Year If you've been searching for the perfect promotional product to kick off your marketing efforts in the new year, consider a promotional drawstring bag customized with your company logo! Custom drawstring bags can be a good promotional product for a number of reasons including practicality, affordability, versatility, high visibility, and environmental benefits. Let's dig into these top 5 reasons why you should use a custom drawstring backpack in your marketing!
Top Promotional Products of 2022 from Executive Advertising Product Spotlight Top Promotional Products of 2022 from Executive Advertising Promotional products are a great way to showcase your logo because they offer a tangible way for people to see and interact with your brand. Unlike digital marketing, which is often fleeting and easily overlooked, promotional products provide a physical reminder of your business that people can keep and use on a daily basis. Let's take a look at the top promo products from 2022!
Light Up Your Brand: The Top 5 Ways to Promote Your Logo with the Custom LED Beanie Cap Product Spotlight Light Up Your Brand: The Top 5 Ways to Promote Your Logo with the Custom LED Beanie Cap The Custom Logo LED Beanie Cap is a versatile and unique product that can be used in a variety of ways to promote your business or organization. Learn about the top 5 ways you can use it in your marketing efforts!
Heart Care International: Using Promotional Products for Healing Case Studies Heart Care International: Using Promotional Products for Healing Since 1994 Heart Care International (HCI) has been providing pediatric heart treatment and surgeries to children in developing countries born with heart defects. This high quality evaluation and treatment to children who are in need of heart care is completely free of charge to the patients. Read on to see how a promotional stuffed bear can make a difference in healing these patients hearts.
What is a smart notebook? Product Spotlight What is a smart notebook? Featuring: Rocketbook. Write, Scan, Reuse. Your employees are certain to name Rocketbook as the best holiday gift EVER! Plus, customize with your company logo.
The Most Expensive Promotional Holiday Gift Product Spotlight The Most Expensive Promotional Holiday Gift What is the most expensive promotional product gift? And is this luxury promo worth the splurge? Let's dive into the details!
Silipint Custom Drinkware Fall 2022 Updates Product Spotlight Silipint Custom Drinkware Fall 2022 Updates We are excited to announce the release of new promotional Silipint products for this fall! Silipint is a drinkware, eat ware, and barware brand that provides a variety of pre-made designs. The Silipint line is recently refreshed with new colors, designs, and products. Read on to see why Silipint custom drinkware is the perfect promotional item for a company or brand looking to stand out with an awesome promo!
Custom Hydro Flask Drinkware, Perfect For Any Adventure Product Spotlight Custom Hydro Flask Drinkware, Perfect For Any Adventure Let's Go!™ Hydro Flask© Drinkware Hydro Flask bottle brand starting building popularity in the mid 2019 and early 2020, phatically among millennials and some Generation Z, and member of the “VSCO girl” subculture.
HR Team Builds Promotional Onboarding Kit with Custom Products Case Studies HR Team Builds Promotional Onboarding Kit with Custom Products Onboarding is a big deal for the HR team at Tech Cloud. They put a high priority on staff engagement, training and supporting their business’s mission of building technology to create cleaner air for large cities...
The Ultimate Guide to Planning for an Event (10-Step-Guide) Build Your Brand The Ultimate Guide to Planning for an Event (10-Step-Guide) Draining, isn’t it? Well, preparing for an event does not always equal stress. Some people enjoy preparing and always have fresh event planning ideas. An event can take a day to more than a week that is why it is always better to have a checklist and the perfect organization of people to work with. If you have been thinking of planning an event on a budget or with fewer people, you might grab your notepad and pen as this Ultimate guide to planning...
Bank Increases Business with Promotional Pen in Direct Mail Piece Case Studies Bank Increases Business with Promotional Pen in Direct Mail Piece A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing to its target audience within the surrounding area. They selected the Javalina Classic Pen and had it imprinted with their logo and packaged it with a brochure about their low rates...
Insurance Company Brands Promotional Giveaway Items to Attract Potential Clients Case Studies Insurance Company Brands Promotional Giveaway Items to Attract Potential Clients Kettner Insurance knows that keeping their brand in front of potential clients over the long run and being front-and-center right when something does go wrong is a key to breaking long sales cycles...
Enhancing Business Branding and Promotional Strategies with Custom Embroidery Build Your Brand Enhancing Business Branding and Promotional Strategies with Custom Embroidery Did you know that 50% of consumers are more inclined to patronize a business with a familiar logo? According to Zippia, it takes an average of 5 to 7 times to see a logo before a customer remembers the brand. That’s why it is important to always present your brand in the best possible light. Having your logo embroidered is one such way to show that your company cares about quality. Custom embroidery is a fantastic option if you’re looking to give your artwork a classy appearance while being toug
Stay Hydrated with Promotional Hospital Mugs Product Spotlight Stay Hydrated with Promotional Hospital Mugs Did you get enough water today? Does your busy schedule leave you with little time to grab a drink and a dry throat as a result? According to Mayo Clinic, the human body needs 3.7 liters of fluids daily for men and 2.7 liters for women to keep hydrated. That is roughly 15.5 cups and 11.5 cups, respectively. One easy way to up your intake is by leaving a water bottle on your desk at work. After all, staying hydrated is paramount to your success inside and outside the office.
Bank and Bagel Shop Unite with Promos for Community Volunteers Case Studies Bank and Bagel Shop Unite with Promos for Community Volunteers First National Bank and Daily Knead, a regionally franchised bagel shop, partnered together over 12 separate months to prepare more than 500 bagged breakfasts which were distributed to soup kitchens, shelters, and missions throughout the counties in each location they serve...
Technology Company Gains Publicity with Custom Pen Promo Case Studies Technology Company Gains Publicity with Custom Pen Promo An internet company created a branded website for a promotion called "Where has your pen been?" and selected the custom Javalina Splash® pen as their giveaway. The pens were imprinted with their corporate logo, website address and a chance to win!..
Funeral Home Promotes New Branding with Custom Pens Case Studies Funeral Home Promotes New Branding with Custom Pens A funeral home was developing a new company image and wanted promotional items that tastefully represented their brand with contemporary designs. They wanted to start with office items like note pads, writing instruments and folders as these items are used every day in their business...
The Top 10 Employee Gifts for a New Hire Kit (Things You Need to Know!) Build Your Brand The Top 10 Employee Gifts for a New Hire Kit (Things You Need to Know!) Looking to make your new hire feel like a part of your team from day one? Personalizing a gift to welcome a newly hired employee is certainly most appreciated. Yet, it can take a lot of time and effort. Hiring and screening alone are overwhelming for an HR team or staff, especially for larger companies...
Architecture Firm Makes Employee Appreciation Top Priority with Promos Case Studies Architecture Firm Makes Employee Appreciation Top Priority with Promos City Ideas Architecture & Design has a 90% employee retention rate. Their management team credits the high retention percentage in part to their ongoing efforts of showing appreciation to their employees...
Financial Service Firm Uses Custom Calendars to Reward Customers Case Studies Financial Service Firm Uses Custom Calendars to Reward Customers A financial services firm sent customers an update on office hours and available services and included a calendar to thank clients for their loyalty. They chose the Motivations Appointment Calendar for its inspiring messages and overall quality...
Setting Your Logo Up for Success (Our 3-Step Guide) How To Setting Your Logo Up for Success (Our 3-Step Guide) Your logo is your first impression. It’s how you will visually communicate your message as well as how consumers will identify who your company is. Designing a logo and further branding takes time, care, and knowledge...
Defense Contractor Recognizes Employee Achievement with Prestigious Pen Case Studies Defense Contractor Recognizes Employee Achievement with Prestigious Pen A defense contractor received a prestigious award for increasing its production capacity while maintaining quality. The contractor in turn wanted to recognize their employees for their part in this momentous achievement...
Women's Health Foundation Brands Swag for Event Giveaway Bag Case Studies Women's Health Foundation Brands Swag for Event Giveaway Bag The Aware Women’s Health Foundation 25th Annual Convention was a milestone to be celebrated. To mark the milestone, the organizers wanted to put together a swag bag that attendees would receive when they checked into the hotel for the convention...
The Best Way to Showcase Your Brand Is Through Custom Apparel Build Your Brand The Best Way to Showcase Your Brand Is Through Custom Apparel Custom apparel refers to clothing, hats, and other accessories that display a logo or message. Some companies even choose to include their contact details and social media information. Apparel can be customized from the color of the fabric, and style of the item, all the way up to the design that is being printed...
Sports Drink Distributor Promotes New Product Launch with Custom Pens Case Studies Sports Drink Distributor Promotes New Product Launch with Custom Pens A sports drink distributor was introducing a new protein powder product to the market and chose an annual convention for the launch. The distributor wanted to gain brand exposure and educate their target audience about the new product...
Hotel Promotes Positive Reviews with Customized Products Case Studies Hotel Promotes Positive Reviews with Customized Products Micolino Hotel is a quaint, boutique hotel that repeatedly gets raving (and sometimes humorous) reviews from guests who enjoy their stay. Knowing the power reviews have online, they knew these reviews also had to be part of their marketing strategy...
The 3 Custom Sunglass Trends for 2022 and What You Need to Know Product Spotlight The 3 Custom Sunglass Trends for 2022 and What You Need to Know Custom fashion is on the rise. The impact of social media has created a wave of people looking for new ways to express themselves, especially the younger crowd. The sunglasses industry is not just about protective eyewear anymore.
Event Planner Ready to Party with Promotional Koozie Can Koolers Case Studies Event Planner Ready to Party with Promotional Koozie Can Koolers Once COVID restrictions were lifted, an event planning company wanted to let local businesses know that it was time to party! Since the Koozie 4-Color Process Collapsible Can Kooler folds flat, it was the ideal promo product to include in a mass mailing...
What is Vector Artwork and How it Can Help Improve Your Visual Marketing How To What is Vector Artwork and How it Can Help Improve Your Visual Marketing Have you ever seen any products with pixelated words that make it impossible to read the message? It is frustrating to pay for a product only to receive it with a poor imprint of your logo. And that is a prime example of why vector artwork is the best bet for print...
Day Spa Incentivizes Future Visits with Custom Pens Case Studies Day Spa Incentivizes Future Visits with Custom Pens A day spa wanted to ensure that its guests always received the royal treatment. To encourage feedback on services provided, guests were offered a coupon to use at their next visit in return for completing a short, post­treatment questionnaire...
City Launches Tourism Campaign with Promo Products Case Studies City Launches Tourism Campaign with Promo Products Calida Bay was looking to launch a tourism campaign on social media as an effort to bring tourists back to their popular oceanside community as well as encourage locals to get back out and explore...
Revolutionize Advertising for Businesses with Custom Non Woven Tote Bags Product Spotlight Revolutionize Advertising for Businesses with Custom Non Woven Tote Bags In recent years the popularity of tote bags has increased tremendously as people are becoming more environmentally conscious and want to help combat climate change. These non-woven tote bags can be reused again and again while minimizing your carbon footprint on the environment...
Setup Your Logo for Success on an Etched Ceramic Coffee Mug How To Setup Your Logo for Success on an Etched Ceramic Coffee Mug Coffee mugs are one of the most popular items that we use in our daily lives. We drink coffee from them, we wash them, and they sit on our desks at work all day long...
Pet Supply Chain Gives Promotional Incentive at Educational Classes Case Studies Pet Supply Chain Gives Promotional Incentive at Educational Classes PROMOTIONAL PRODUCT CASE STUDY CLIENT: Pet Supply Chain PURPOSE: A large pet supply chain started offering aquarium-care classes in their stores. Instructors used the #10027 Lil’ Chizler™ to demonstrate an easy way to keep aquariums clean.
Church Expands Fellowship with Full Color Ceramic Coffee Mugs Case Studies Church Expands Fellowship with Full Color Ceramic Coffee Mugs A church was expanding its fellowship opportunities to include a coffee bar. However, they were concerned with how much waste it might produce with single-use coffee cups.
Oncology Center Gifts Custom Positive Themed Sticky Notes to Staff Case Studies Oncology Center Gifts Custom Positive Themed Sticky Notes to Staff In preparation for Nurses Week, an oncology center wanted to plan a special appreciation event for their staff. The administration reached out to patients receiving regular treatment at the facility and collected short messages of thanks from those willing to participate...
Custom Merch is the New Promo Product Build Your Brand Custom Merch is the New Promo Product Promotional products are evolving into branded merchandise. Yes, the concept of custom merchandise has been around for a while, but it’s becoming more popular with time. If you’ve been a company seeking to stand out from the crowd or create a strong community, this article will walk you through becoming a part of today’s cultural zeitgeist of increasing sales and brand awareness through customized merchandise.
Vehicle Manufacturer Uses Branded Folding Chair for Giveaway Promotions Case Studies Vehicle Manufacturer Uses Branded Folding Chair for Giveaway Promotions A vehicle manufacturer was looking for a giveaway to celebrate the release of a redesigned off-road model. In keeping with the rugged and outdoor-inspired features of the overhauled side-by-side, the manufacturer was looking for a promo that would appeal to campers, hunters, tailgaters, beachgoers, and more.
How to Find the Perfect Promotional Item for your Brand How To How to Find the Perfect Promotional Item for your Brand The best promotional products are the ones that are in line with your business goals and brand image. Promote your presence as a company. Here are some pointers to consider while selecting the perfect promotional product for your next marketing campaign.
Police Department Educates on 911 Usage with Custom Pen Case Studies Police Department Educates on 911 Usage with Custom Pen Police departments use School Resource Officers to conduct visits and presentations to elementary and middle schools within their districts. The purpose of these visits is to create community goodwill while also educating the children on the appropriate usage of the 911 call program.
Benefits of Promotional Product Marketing in a Trade Show How To Benefits of Promotional Product Marketing in a Trade Show Trade shows are a huge industry and one of the best ways to promote a brand and get new customers. But how do you stand out in an environment that has 60 million people that attend annually with the same goal in mind as yours? Make the best out of your tradeshow by using promotional products!
Coffee Franchise Grows Following with Custom Merch Case Studies Coffee Franchise Grows Following with Custom Merch Treemate Coffee is a growing local coffee franchise that focuses on building “tribes” of loyal followers through grass-roots style marketing and rewarding those who help them to achieve their mission of fair trade, diversi?cation and equal opportunity. In order to build their following, Treemate built an online loyalty shop for their customers.
Make a Pet Waste Bag Dispenser Your Next Marketing Giveaway Product Spotlight Make a Pet Waste Bag Dispenser Your Next Marketing Giveaway When you think of poop bag dispensers, you probably picture them as an effective way to keep your dog or pet’s waste off of sidewalks, and the usefulness ends there. But have you considered how they can be beneficial for business advertising?
Manufacturing Company Mails Custom Can Koolers for Save the Dates Case Studies Manufacturing Company Mails Custom Can Koolers for Save the Dates A manufacturing company was excited to resume hosting its annual company picnic after the local public health department lifted COVID protocols. They wanted to find a unique way to announce the event through a mailer.
Work Smarter with Custom Blue Light Blocking Glasses Product Spotlight Work Smarter with Custom Blue Light Blocking Glasses In a world where digital screens are unavoidable, promote better health and the best solution for your employees' strained eyes...while keeping them feeling smart and stylish.
Clinic Increases Visits with Branded First Aid Bag Case Studies Clinic Increases Visits with Branded First Aid Bag A free clinic in a large city received a grant for outreach. Their goal was to grow awareness of their services among populations that might typically avoid seeking regular health screenings. Clinic staff wanted to find a practical item they could hand out and that had room to include informational brochures.
How Promotional Products Can Help Eliminate Single Use Plastics Build Your Brand How Promotional Products Can Help Eliminate Single Use Plastics According to a study released by IPSOS this year, an average of three-quarters of adults world-wide agree that single-use plastic should be banned as soon as possible. Plastic bottled water is a huge part of the problem. Here’s where promotional products enter to help add to a solution.
Senior Living Facility Gains New Residents through Open House Giveaways Case Studies Senior Living Facility Gains New Residents through Open House Giveaways A senior living facility opened its doors to the public to showcase their newly renovated facility. The open house allowed the public, potential residents, family members and friends to visit the community. The staff passed out notebooks and pens before the presentation so that the visitors could take notes. The Consuelo™ pen was selected because...
Screen Print vs. Heat Transfer: Which Should I Choose? How To Screen Print vs. Heat Transfer: Which Should I Choose? We hear this question asked often, “Screen Print or Heat Transfer, which one is best? What should I choose?” The short answer is…it depends. BUT here we outline each decoration process for you and which products or situations they may be best suited for. This will give you a better understanding of Screen Printing vs. Heat Transfer!
Contractor Builds Business by Word of Mouth using Custom Swag Case Studies Contractor Builds Business by Word of Mouth using Custom Swag Ridge Property Contractors believes strongly in building their business through traditional “word-of-mouth” advertising and active participation in local public activities, events and community associations. Their goal is to inspire people to live their fullest lives by investing in their homes and neighborhoods. They accomplish this by marketing their business with promotional products useful in everyday scenarios.
4 New Changes to our Silipint Custom Drinkware Product Line Product Spotlight 4 New Changes to our Silipint Custom Drinkware Product Line Our Silipint silicone drinkware line has recently launched some new changes we wanted to share with you! In this article we walk through the 4 major changes to the collection, including new color options, a redesigned wine glass, new straw tumblers and updated kid-friendly straw tumblers. Which new item can you envision your company logo printed on?
Health System Increases Motivation with Promotional Calendar Case Studies Health System Increases Motivation with Promotional Calendar A large health system sponsored a January wellness challenge at each of its clinic locations. The challenge asked participants to track a daily healthy action along with the number of minutes they moved.
What is Wheat Straw Plastic? Product Spotlight What is Wheat Straw Plastic? You may have heard of bamboo and eucalyptus being eco-friendly materials, but have you discovered wheat straw as a sustainable alternative? Wheat straw has become more and more popular because of its ability to create promotional products in an eco-friendly way.
Real Estate Agency Thanks Employees with Personalized Corporate Gift Case Studies Real Estate Agency Thanks Employees with Personalized Corporate Gift A large real estate agency needed an impressive corporate gift to thank its agents for a year of hard work and dedication, and they found the perfect customized items.
Outlast the Competition with Customized Distance Golf Balls Build Your Brand Outlast the Competition with Customized Distance Golf Balls Are you looking for a new way to separate yourself from the competition? Do just that with custom distance golf balls. These imprinted distance golf balls are a great promotional item for sponsoring tournaments, giving away as executive gifts, or using to stock your pro shop inventory.
College Customizes Promotional Products to Promote School Spirit Case Studies College Customizes Promotional Products to Promote School Spirit The California College of Applied Science and Technology was looking for items they could send to students along with their acceptance letters. They wanted to give students the opportunity to show off their love for science and technology in a fun and whimsical way. Here's what they chose...
Silipint: Custom Drinkware Built to Last a Lifetime Product Spotlight Silipint: Custom Drinkware Built to Last a Lifetime If you haven’t heard of Silipint, the original silicone drinkware, and you are looking for the ultimate promotional product to market your brand, be prepared to have your mind blown! The breakdown: this custom drinkware is Eco-Friendly, Safe, Versatile and Logo is long lasting.
Insurance Agency Uses Promotional Products to Improve Customer Service Case Studies Insurance Agency Uses Promotional Products to Improve Customer Service Read this promotional product case study to find out how an Insurance Agency used promotional note pads and pens with their logo and agent contact information to improve customer service.
How to Find Your Perfect PMS Color How To How to Find Your Perfect PMS Color What exactly is a PMS or Pantone color? How can you convert your current HEX, CMYK, or RGB company brand colors to a PMS value? Find out this and more, including why a PMS color is important for printing your company logo on promotional products!
Equation for the Perfect Custom Drinkware Product Spotlight Equation for the Perfect Custom Drinkware Perfect Customized Drinkware = Your Logo + Former NFL Player + Shark Tank. Featured on Shark Tank, Good Morning America, Forbes, CNBC The Ice Shaker was created by former NFL player Chris Gronkowski.
Use Promotional Pens to Boost Your Brand Build Your Brand Use Promotional Pens to Boost Your Brand Promotional pens are a smart and easy way to build your brand. They can assist in creating customer loyalty and boosting brand recognition, leading to increased business. Here we outline a few of the top reasons why printing your logo on a pen or writing instrument is a smart addition to your marketing strategy.
Promotional Product Trends from the 2022 PPAI Expo Product Spotlight Promotional Product Trends from the 2022 PPAI Expo In mid-January, Executive Advertising attended the 2022 PPAI Expo in Las Vegas. This annual event is an industry trade show that offers promotional product distributors the opportunity to advance education through sessions, meet new suppliers, strengthen relationships with current suppliers, and physically see thousands of new, trendy, or popular customizable promo items.
Marketing with Very Peri: 2022 Pantone Color of the Year Build Your Brand Marketing with Very Peri: 2022 Pantone Color of the Year Stay on top of the latest color trends in your marketing! An easy way to visually feature Very Peri into your next advertising campaign is through promotional products.
Executive Advertising Blog
Welcome to the Executive Advertising Blog! Discover tips on building your brand and uncover helpful marketing how-to’s. Learn the best methods for printing and advertising your logo, helping your company stand out from the competition. We’ll also spotlight new, trendy and useful promotional products you can easily incorporate into your next marketing campaign.

Blog | Executive Advertising

Marketing with Promotional Products

Find out which customized products you should be printing your logo on, learn easy ways to incorporate custom items into your advertising campaigns for big results, and collect tips on building your brand through marketing and the use of logo'd products. Dive into our promotional product case study section to see which custom items are popular for companies in your industry.

 

About Executive Advertising

Executive Advertising has been a leader in the promotional products industry since 2006. We offer thousands of promotional items including customized tote bags, printed t-shirts, custom coffee mugs, advertising pens, and thousands of other giveaways. All of our custom promotional products include at least one decoration method in the price of the item.

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