Product Spotlight
A Unique Twist on Traditional Promotions
The Customized Plinko Event Game is unlike any other promotional product currently available, making it a truly standout item for businesses looking to leave a lasting impression.
Product Spotlight
Deck the Halls With Evergreen Promotional Products
As the days grow shorter and the air turns crisp, there is a special magic that fills the atmosphere. The scent of pine needles, the subtle warmth of glowing lights, and the feeling of soft wool blankets combine to create a truly comforting holiday scene....
Case Studies
How Pop Culture Shapes the Popularity of Promotional Products
Promotional products have always been tied to trends, but in today’s world of viral social media and binge-worthy TV shows, their influence feels stronger than ever.
Case Studies
Creating Cozy Connections with Custom Holiday Promotional Products
There is something about Christmas that wraps itself around you like a favorite blanket. The season carries a glow that seems to make even the coldest days feel warm. It is also the perfect time for brands to choose holiday promotional products that capture this feeling and help share it with customers...
How To
Mastering Message Repetition Without the Burnout
Discover how smart brands use branded promotional products to stay top of mind. Learn how to build brand familiarity naturally through strategic consistency, storytelling, and useful swag without overwhelming your audience.
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Deliciously Branded
The holiday season is all about giving, sharing, and creating moments that bring people together. One of the most universal ways to spread joy is through food, and there is something magical about receiving a treat that has your favorite brand attached to it....
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Why Customers Are the Heart of Every Business and Love Promotional Products
No matter what industry you’re in, customers are the true heart and soul of any business. Without loyal, engaged customers, even the best products and services cannot succeed. Customers are the people who keep businesses alive, spread the word, and return time and again. See how promotional products fit in...
Product Spotlight
Red, Bright and Merry
Holiday Promotional Products That Capture the Season The holiday season is a time of magic, warmth, and sparkling joy. Every corner of homes and offices is transformed by the glow of twinkling lights, the rich scent of pine trees, and the gleam of red and gold ornaments that celebrate classic Christmas traditions....
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Monochrome Magic: How One-Color Swag Looks More Premium
Monochrome branding has long been the language of luxury. From sleek black-and-white designer packaging to high-end tech devices that rely on subtle, singular tones, premium brands know that simplicity reads as exclusivity.
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See It in 3D, Believe It in Reality
Bring your brand to life with 3D product previews. Explore how interactive visuals drive trust, engagement, and smarter buying decisions.
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How Promotional Products Build Stronger Connections with Construction Workers
In the demanding world of construction, branded promotional products are much more than giveaways. They are essential tools that improve daily work and build stronger loyalty. Construction workers have shown a strong preference for promotional products that combine usefulness with durability...
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The Second Life of Promo Items: How Branding Lives On
Discover how custom promotional products like mugs, pens, calendars, and tote bags live on beyond the giveaway. Learn how they boost brand visibility by becoming part of everyday routines in homes, offices, and on the go.
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Building Stronger Libraries with Branded Tools
Discover how libraries are using custom promotional products like bookmarks, tote bags, and pens to boost visibility, engage readers, and turn everyday items into lasting connections. See why smart swag is making a big impact in schools, public libraries, and beyond.
Case Studies
Pink-Tober: More than Just a Color
Every October, the world is washed in pink. Pink-Tober is Breast Cancer Awareness Month, a time dedicated to spreading education, raising funds, and showing unwavering support to those impacted by breast cancer. It is not simply a symbolic month.
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Halloween Promotional Products that Go Beyond the Candy Bowl
Halloween is a magical time of year, filled with crisp autumn air, creative costumes, and the delightful tradition of trick-or-treating. For businesses, it also presents a golden opportunity to connect with their community in a fun and memorable way. Forget generic, store-bought candy....
Product Spotlight
All Ages, All Branding
Discover how to tailor promotional products for every generation, from Gen Z to Baby Boomers. Learn what drives engagement, builds emotional connections, and keeps your brand top of mind across all age groups.
Product Spotlight
Drive Loyalty with Every Mile
Automotive promotional products are more than just giveaways. They are practical, high-utility tools that stick around and prove their value over time. Whether it’s safety, organization, or everyday convenience, these items build trust by being there when people need them most. That kind of visibility turns everyday drivers into loyal brand advocates and helps your message go the distance.
Product Spotlight
Branded for Paws
Personalized pet promo products are more than cute, they're high-impact tools for building brand loyalty. Discover how toys, bowls, collars, and wipes can turn everyday pet moments into lasting brand impressions.
How To
Don’t Just Show Up Stand Out
How Promotional Products Open Doors (and Deals) Showing up to a sales event, tradeshow, or conference without a giveaway is like arriving at a party without a gift. It’s a missed opportunity to make a strong first impression and spark genuine conversations.
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Branded with Purpose
Discover how professional associations like Rotary Clubs and Chambers of Commerce use custom promotional products to build strong relationships, boost visibility, and support their communities through effective branding and member engagement.
Product Spotlight
Gear Up and Go
Prioritize Health & Wellness: Why Branded Products Matter in Today’s Self-Care Culture More people are looking for simple, effective ways to take better care of themselves. Maintaining a consistent health and wellness routine isn’t just a luxury. It is essential.
Case Studies
Branded Compassion
Faith-based organizations do more than serve spiritual needs, they’re often the first to show up when communities are hurting. And while their missions are grounded in faith, these organizations rely on practical tools to create meaningful connections. One of the most effective yet underappreciated tools? Branded promotional products.
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Green Is the New Grey
When it comes to creating memorable branded merchandise, color matters, sometimes more than we realize. As trends shift in fashion, design, and home décor, those shifts ripple into the world of promotional products. Right now, one shade is standing out in a big way: evergreen.
Product Spotlight
The Power of Real Estate Promotional Products
In real estate, where competition is fierce and first impressions matter, promotional products have become more than just marketing tools, they’re key to shaping the client experience.
Product Spotlight
Simple Style Upgrades for Your Trade Show Booth
Fall is trade show season - a time when businesses come together to showcase their brand, connect with prospects, and make lasting impressions. Whether you're a seasoned exhibitor or gearing up for your first show, one thing is certain: your booth needs to stand out.
Product Spotlight
Branded Care That Heals
In healthcare, every interaction matters. Whether you're running a pediatric clinic, dental office, or large hospital system, small personalized gestures can leave a lasting impression. That’s where promotional products come in....
Product Spotlight
Gear Up for Game Day with Custom Promotional Products
Imagine this: you're at the tailgate, the energy is electric, and everyone's showing their team spirit. But beyond the jerseys and face paint, how can you make a lasting impression and truly stand out? The answer lies in the incredible world of customizable promotional items. Not only do they add to the festive atmosphere, but they also offer a fantastic opportunity for businesses and organizations to connect with their audience in a fun and memorable way.
Product Spotlight
Building School Spirit & Student Success
As the field of education continues to grow and change, promotional products have emerged as more than just charming giveaways, they are strategic assets for fostering connection, recognition, and school pride. From preschool classrooms to university campuses, these thoughtfully chosen items serve as tangible bridges between students, educators, and their institutions.
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Throwback Trends Can Boost Your Business
There is something undeniably magical about nostalgia. It has the power to transport us to simpler times, to moments filled with joy, comfort, and connection. It brings back the sights, sounds, and feelings we thought we had forgotten. In marketing, nostalgia is not just a passing trend. Learn more about the role of Promotional Products in nostalgia
Product Spotlight
Greek Gear That Sticks
Explore how Greek life promo products strengthen identity, boost engagement, and create lasting memories for sororities and fraternities.
Product Spotlight
Turning Trash into Treasure: Unique Recycled Materials Used in Promotional Products
In today's eco-conscious world, businesses are continuously seeking innovative ways to promote their brands while staying environmentally responsible. One of the most creative approaches is utilizing unique recycled materials to craft promotional products.
Product Spotlight
Beyond Green: The Future of Sustainable Promotional Products with AWARE
Discover how AWARE™ is revolutionizing sustainable promotional products with the world’s first hybrid traceability system. Track and verify impact from fiber to finished product with blockchain-backed Digital Product Passports.
Product Spotlight
Custom Backpacks: The Best Promotional Product for Every Audience
When it comes to promotional products that perfectly blend style and function, custom backpacks consistently rank at the very top of the list. Whether you need embroidered backpacks to showcase your school spirit, branded backpacks as thoughtful employee gifts, or eye-catching giveaways to draw crowds at your next event, the variety of options is vast and exciting.
Product Spotlight
Travel Smart, Brand Smarter
Summer travel season is here, and your audience is on the move—whether it's for a long-awaited vacation, a weekend getaway, or a business trip in the sun. Want to make sure your brand goes along for the ride? Give a practical promo they will ACTUALLY use...
Product Spotlight
Summer's Hot...Your Brand? Hotter
Summer’s turning up the heat-and it’s your time to shine! Whether you're throwing the bash of the season, gearing up with can't-miss giveaways, or just helping your team and clients chill in style, the right promo products are your secret weapon.
Product Spotlight
Stars, Stripes, and Swag
Discover how patriotic promotional products can elevate your brand during national holidays like the Fourth of July. These festive giveaways build lasting connections and turn casual customers into loyal fans with memorable, brand-focused celebrations.
Product Spotlight
The Evolution of Promotional Products
From Trinkets to Timeless Branding Promotional products have come a long way—from simple tokens handed out at fairs to today's sleek, strategic marketing tools that go wherever your audience goes.
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How to Stay Top of Mind: Solving Customer Forgetfulness with Promo Products
Even happy customers can forget your business. Discover how simple promotional items like pens, notepads, and calendars can keep your brand visible and unforgettable.
Case Studies
Building Loyalty with Promo
In the world of small to mid-sized businesses, the pursuit of new customers often takes the spotlight. With aggressive marketing campaigns and flashy promotions aimed at attracting fresh faces, it’s easy to overlook a critical aspect of long-term success: client retention and loyalty. But here's the hard truth—while acquiring new customers is important, keeping the ones you already have is not only more cost-effective, it’s also a more profitable strategy.
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Your Team Is Burned Out—Here’s a Fun Fix
Disengaged teams cost more than you think. Discover how thoughtful giveaways can boost morale and reconnect your workforce—faster than a meeting ever could.
Case Studies
The Psychology of Promos
Discover why the best promo products tap into psychology—boosting loyalty, recall, and emotional connection with your brand...
Product Spotlight
Essential Branded Giveaways for Summer Travelers
As summer approaches, many people are gearing up for their long-awaited vacations. Whether it's a tropical getaway, a road trip, or a quick weekend escape, staying organized and comfortable while traveling is key to enjoying the journey. Start promoting your brand with these travel essentials and watch your business go places this summer!
Product Spotlight
Red, White and Branded
Make your brand shine this Memorial Day with patriotic promotional products. From coolers and lunch bags to pens and plush bears, create lasting connections with items that honor the holiday spirit and keep your brand top of mind.
Product Spotlight
From Graduation Caps to Custom Keepsakes
Discover the top graduation promotional products that leave a lasting impression. From personalized picture frames to fun stress relievers and novelty rubber ducks, these custom grad gifts are perfect for celebrating achievements and boosting brand recognition.
Product Spotlight
Custom Printed Super Sticky Post-it Notes are Back!
Custom Printed Super Sticky Post-it Notes are back in our store! With twice the adhesive power of regular notes, they keep your brand visible longer. Perfect for corporate giveaways, trade shows, office branding, client gifts, and educational promotions, these notes offer both practicality and customization. Start customizing your ideal promotional tool today and elevate your marketing efforts!
Product Spotlight
The Business of Birdies: Elevate Your Brand with Custom Golf Gear
The Business of Birdies: Elevate Your Brand with Custom Golf Gear. Golf isn’t just a game—it’s a powerful networking tool and a prime opportunity for brand exposure. Business deals are often discussed on the fairway, and a round of golf provides the perfect setting for building and strengthening professional relationships....
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Have You Seen the Upside-Down Logo Hat Trend?
See why it’s catching on and how it can make your brand stand out. In recent months a unique trend has been gaining traction in the world of retail, Major League, Baseball, and now promotional products: the upside-down logo on hats.
Product Spotlight
Our Top Promotional Products for 2024: Boost Your Brand with these Customer Favorites
As businesses look back on 2024, certain promotional products stood out for their ability to capture attention, provide value, and enhance brand visibility. Whether you're planning giveaways, corporate gifts, or trade show swag, these top products have proven their worth over the past 12 months.
Here’s a look at Executive Advertising’s best-selling promotional items for 2024 and why they should be on your radar for the upcoming year. Plus, see which promo item surprised us by making the list!
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New Year, New Gear: Fresh Custom Gifts for a Productive Start
As the new year approaches, it’s the perfect time to set the tone for a fresh start, both personally and professionally. What better way to inspire your clients and employees than with stylish, personalized gear that helps them stay organized and motivated?
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Effortless Holiday Gifting with Pre-Packaged Custom Gift Kits
The holiday season is the perfect time to show appreciation to clients, employees, and partners. But with the hustle and bustle that comes with it, finding the perfect gift can feel overwhelming. That’s where pre-packaged custom gift kits come in.
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Joyful Jetsetting with Custom Logo Travel Gifts this Season
This holiday season, why not give a gift that takes your brand on an adventure? Embrace Joyful Jetsetting by elevating your corporate gifting with travel essentials that ensure your clients, employees, and partners enjoy their holiday getaways in style. Whether they’re heading off to visit family or jetting off to a winter escape, these custom logo travel items provide both convenience and elegance.
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Deck the Halls with Corporate Holiday Gifts – Entertain in Style
This holiday season, why not bring the warmth and festivity of home right into your corporate gifting strategy? Deck the halls to impress clients, employees, and partners alike with premium, customizable household items that turn everyday moments into elegant experiences. Whether it’s for entertaining guests or enhancing home décor, these beautifully crafted gifts provide the perfect balance of function, style, and a personal touch—your logo!
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Celebrate in Style with Custom Logo Apparel for the Holiday Season
As the holiday season approaches, it’s time to start thinking about how your business can leave a lasting impression on clients, employees, and partners. One of the best ways to do this? Custom logo apparel that blends fashion with function. This year, celebrate in style with high-quality clothing and accessories that not only keep your recipients cozy but also showcase your brand in a way that’s elegant and memorable.
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Holiday Hustle: Custom Logo Gift Ideas for Busy Professionals
As the festive season approaches, many business owners find themselves in the midst of the “Holiday Hustle.” The end of the year brings not only celebrations but also a heightened sense of more to do. For businesses, this presents a unique opportunity: Why not embrace the hustle with promotional products that cater to this fast-paced time? Explore some of our top picks...
Product Spotlight
New and Festive Holiday Gifting Items from Executive Advertising
The holiday season is a time of joy, celebration, and appreciation—and there’s no better way to show your clients, employees, and partners how much you value them than with customized holiday gifts that capture the festive spirit. This year, make a lasting impression with NEW and unique, personalized items that spread holiday cheer while showcasing your brand in style.
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The Power of One: How a Single Promotional Product Can Make a Difference
Marketing and branding are two crucial components of success for businesses trying to thrive in a digital age. Companies invest heavily in various marketing strategies, from digital advertising to social media campaigns, to build brand awareness and attract customers.
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Spooky Success: How to Utilize Halloween Promos in Your Fall Marketing Strategy
As the leaves start to change and a crisp chill fills the air, it's a clear sign that Halloween is just around the corner. For businesses, this spooky season isn't just about costumes and pumpkin spice—it's an incredible opportunity to engage with customers in fun and creative ways. One particularly effective method is using Halloween bags as part of your fall marketing strategy. But instead of filling them with the usual candy, why not go a step further and include personalized handouts with yo
Product Spotlight
Promotional Products Trending on TikTok Shop
In today's fast-paced digital landscape, TikTok has rapidly evolved from a social media platform for short-form videos into a powerful e-commerce tool. With the introduction of TikTok Shop, businesses now have a unique opportunity to tap into a highly engaged audience that spans across demographics.
How To
The Ultimate Guide to Choosing Promotional Products for Trade Shows
Trade shows offer a fantastic opportunity to showcase your brand, connect with potential clients, and leave a lasting impression. A key element in making your booth stand out is selecting the right promotional products. Here's a handy checklist to help you curate the ultimate promo list for your next event...
Product Spotlight
This Year's Hottest Tech Gadget: Custom Bluetooth Finder
AirTags and Bluetooth Finders are revolutionizing the way we locate lost items. The practical applications are endless, making Bluetooth Finders a must-have accessory for anyone looking to stay organized and secure their belongings. Check out the benefits to adding your logo to this tech gadget!
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Utilizing Back-to-School Promo Products in Your Marketing Strategy
As summer winds down, the excitement of back-to-school season ramps up, offering businesses a prime opportunity to enhance their marketing efforts. Back-to-school promotional products are not only a great way to connect with customers but also an effective method to increase brand visibility. You don't have to be an educational organization to incorporate back-to-school in your brand plan. Here’s how businesses can utilize back-to-school promo products in their marketing strategy.
Case Studies
Is LinkedIn Becoming The New Facebook?
In the past few years, LinkedIn has transformed into more of a “social” platform. The site has become crucial for professionals looking to expand their networks and online presence. Connecting with peers, mentors, and potential employers worldwide is easier than ever. A strong LinkedIn presence is now encouraged for career growth, collaboration, and staying updated in any industry. Let's explore the transformation of LinkedIn...
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Enhance Your Next Outdoor BBQ or Picnic with Promotional Products
With summer in full swing, outdoor BBQs and picnics become prime opportunities for relaxation, socializing, and making memories. Whether you're hosting a casual gathering, a company picnic, or a community event, incorporating promotional products can add a unique touch that enhances the entire experience. Not only do these items increase the fun and functionality of the event, but they also serve as effective marketing tools, leaving a lasting impression on attendees. Here’s how you can enhance
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Executive Advertising's Experience at the 2024 PPAI Women's Leadership Conference
The 20th Annual PPAI Women’s Leadership Conference in Nashville brought together women from diverse professional backgrounds in the Promotional Products Industry to share insights, celebrate successes, and foster meaningful connections. This year, Executive Advertising's own Rebecca Switzer, VP of Operations, and Jen McQuinn, Customer Service Manager, took part in the conference, and their experience was nothing short of transformative.
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The Importance of Custom Giveaways at Community Events and Expos
In today's competitive business landscape, standing out is crucial. One effective way to capture attention and create lasting impressions is by handing out custom giveaways at community events and expos. These events offer a unique platform to engage with potential customers, and the strategic use of promotional products can significantly enhance your brand's visibility and reputation. Here’s why custom giveaways are essential for your business.
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How the CMAs Utilized Promotional Products to Elevate the Festival Experience
The Country Music Association Awards (CMAs) is one of the most anticipated events in the music industry, celebrating the best in country music. Each year, the CMAs not only showcase incredible performances and awards but also provide a unique experience for attendees. One of the key elements that enhance this experience is the strategic use of promotional products. Here's how the CMAs effectively utilized promotional items to elevate the festival experience.
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Name Brand Promo Products: Are They Worth It?
Finding effective ways to promote your brand is essential. One strategy that stands out is using name brand promotional products. See if using name brand promo products is a savvy business decision...
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How Sunliner Diner is Changing the Marketing Game with Unique Menu Showcasing Promotional Swag
In the competitive world of restaurants, standing out is no easy feat. However, Sunliner Diner, with its vibrant 1950s-themed ambiance and innovative marketing strategies, is not just surviving but thriving. The diner’s unique approach to showcasing its menu and promotional swag is setting a new standard in the industry...
Product Spotlight
Best Summer Promos for Businesses: Elevate Your Brand This Season
Summer is the perfect season for businesses to boost their brand visibility and engage with their audience in fun and memorable ways. With people spending more time outdoors and attending events, promotional products offer a fantastic opportunity to showcase your brand.
Product Spotlight
TikTok's Most Popular Custom Pen: BIC Gel Intensity Clic Pen
In the age of social media, trends can emerge and spread like wildfire, turning everyday items into overnight sensations. Some examples of this include the 40oz Stanley cup, pop-its and fidget spinners (remember those?!). Well, it's happening again...
Product Spotlight
Enhancing Outdoor Spaces: The Value of Custom Branded Patio Umbrellas
In the realm of commercial outdoor spaces, the allure of al fresco dining, poolside relaxation, or open-air gatherings is undeniable. Yet, ensuring these spaces are not just functional but also reflective of a brand's identity can significantly elevate the overall experience.
Product Spotlight
Promotional Product Trends from the 2024 PPAI EXPO
The PPAI Expo 2024 in Las Vegas was not just a gathering of industry professionals; it was a convergence of innovation, networking, and opportunity. Our team came actively seeking out the pulse of the promotional industry, ensuring that our clients remain at the forefront of innovation and market trends.
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Unleashing the Power of Promotional Products in Election Campaigns
In the realm of political campaigns, the competition for attention and support can be intense. Amidst the sea of strategies, promotional products stand out as potent tools for capturing the public's imagination and fostering a lasting connection.
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Embracing Pantone's Color of the Year 2024: Ideas for Custom Promotional Products
Each year, Pantone selects a Color of the Year, a hue that reflects the cultural zeitgeist and sets the tone across various industries. The Pantone Color of the Year 2024, Peach Fuzz, has been unveiled, sparking creativity and inspiration across design, fashion, and marketing. As businesses seek innovative ways to connect with their audience, incorporating this trending color into promotional products offers a fresh opportunity to captivate attention and leave a lasting impression.
Product Spotlight
Sustainable Branding: The Rise of Custom Logo Umbrellas Made from Eco-Friendly rPET Polyester
The demand for sustainable products and eco-friendly alternatives has seen a remarkable surge. This green wave has rippled through industries, including promotional items and branded merchandise. Among these, custom logo umbrellas made from recycled materials stand as a beacon of sustainability, offering both functionality and eco-consciousness.
Product Spotlight
Plan Ahead with Custom 2024 Calendars
Eliminate the year-end calendar chaos from your business operations! Envision a stress-free December 2023, where your corporate holiday gifting is streamlined, your strategic New Year's resolutions are well-planned, and your branded 2024 calendars are primed for a smooth transition into the new year....
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Create Unforgettable Holiday Gatherings with Custom Gifts and Personalized Decor
The holiday season is upon us, and it's the perfect time to spread joy, love, and gratitude with friends, family, and colleagues. One fantastic way to do this is by hosting holiday parties that leave a lasting impression with custom gifts and personalized decor.
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Celebrating Success: Honoring End of Year Achievements with Custom Awards
As the year draws to a close, it's essential to take a moment to celebrate the accomplishments and milestones achieved by individuals, teams, or organizations. One way to show appreciation and recognition for these achievements is through the thoughtful gesture of custom awards and personalized gifts....
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Strengthening Business Relationships with Custom Holiday Gifts
Building and maintaining strong relationships with customers, partners, and vendors is essential for success. One powerful way to show appreciation and strengthen these connections is by giving custom holiday gifts from your business.
Product Spotlight
The Original Banker Bag
The resurgence of banker bags in recent years is a testament to the enduring appeal of their timeless design and practicality. These bags have managed to transcend eras and bridge the gap between vintage and contemporary fashion, capturing the hearts of individuals across generations. Whether you're in search of a sustainable accessory, a versatile work bag, a touch of nostalgia, or a unique promotional product for your brand, the banker bag is a trend well worth embracing.
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Embrace Sustainability with Custom Promotional Holiday Gifts
The holiday season is a time for giving, but it's also an opportunity to give back to the planet. Embracing sustainability has become a global priority, and businesses play a crucial role in this endeavor.
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Delight Your Employees with Custom Promotional Holiday Gifts
The holiday season is the perfect time to express gratitude and appreciation to your employees for their hard work and dedication throughout the year. While traditional bonuses and time off are valuable, custom promotional holiday gifts can add an extra layer of appreciation and recognition.
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Rewarding Brand Loyalty: The Power of Custom Promotional Holiday Gifts
Building and maintaining brand loyalty is essential for long-term success. One powerful way to nurture this loyalty is by showing your appreciation to your valued customers during the holiday season. Custom promotional holiday gifts are a fantastic way to do just that.
Product Spotlight
Protect Your Employees Against Juice Jacking
This year, the FCC issued a warning about the dangers of “juicing” up electronic devices with free USB port charging stations like you might find in airports and hotel lobbies. Turns out these complimentary charging locations provide criminals yet another way to steal your personal info. Learn how to avoid it!
Product Spotlight
Tech the Halls with Custom Accessories to Light Up the Gifting Season
If you really want to light up your recipients’ faces around the holidays, choose an SCX Design® product that illuminates your brand while also delivering the functionality people desire. Printing your logo on a tech accessory with a light-up feature combines functionality with visual appeal, making it an excellent tool for enhancing brand visibility, sparking conversations, and creating positive associations with your brand.
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The Power of Pink: Why Printing Your Logo on Breast Cancer Awareness Products Matters
Corporate Social Responsibility (CSR) has transitioned from being a buzzword to an essential element of modern business practices. Companies are now expected to go beyond just generating profits; they are expected to contribute positively to society and demonstrate their commitment to important causes. One important cause coming up in October is Breast Cancer Awareness. See how your business can showcases its commitment to societal issues beyond profit.
How To
What is a Stitch Count?
In this post, we discuss the definition of a stitch count, why it matters to embroidery, and most importantly, how it can affect your promotional product order...
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Promotional Product Imprint Colors: Do's and Don'ts
Choosing the right imprint color for your promotional product is crucial to making sure your logo or message stands out and is easily readable. With so many colors to choose from, it can be overwhelming to decide which one is the best for your product. Let us help you choose the right imprint color for your logo and promo item!
Product Spotlight
Pre-Assembled Custom Kits for Your Employees
Building and maintaining a strong brand presence is vital for success. While external marketing efforts are crucial, it's equally important to foster brand loyalty and engagement among your employees. One effective strategy for accomplishing this is through the use of pre-assembled custom kits containing promotional items.
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Marketing Lessons from Barbie: Building an Iconic Brand
Barbie has indeed established itself as an iconic brand over the years. Learn from Barbie's success in building an iconic brand with 3 marketing lessons you can apply to your own business. BONUS: Find out which promotional products we think Barbie would use to promote her new movie!
Product Spotlight
Which Custom Stadium Cushion Fits My Brand and Budget?
In the competitive business landscape, finding innovative ways to promote your company and increase brand visibility is crucial. One effective strategy that often gets overlooked is the use of promotional products.
How To
What You Need to Know About Artwork Bleed and Promotional Products
Artwork bleed is an important concept in the world of printing, especially when it comes to full-color artwork on promotional products. It refers to the area beyond the edge of the artwork that is intentionally added to ensure that the final product does not have any unwanted white space or borders.
Product Spotlight
Koozie: The Origin Story
Today, imprinted can coolers are a given at every special event and merch shop. However, they can’t all call themselves by the Koozie® name. Learn the story behind the Koozie® can kooler...
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Infinite Design Possibilities with Custom Apparel
As companies continue to explore innovative ways to market their brand, fully sublimated custom designed apparel is quickly becoming a popular trend. Differentiate your brand - without breaking your budget!
Product Spotlight
The 40 oz Stainless Steel Tumbler Everyone Wants Right Now
It's the hottest 40oz stainless steel tumbler everyone is trying to get their hands on right now - but is it available? And can you customize it to promote your business? We'll tell you how your brand can capitalize off this social drinkware trend!
Product Spotlight
Making a Splash: Using a Custom Giant Rubber Duck for Brand Recognition
Looking to make a splash? Here's why you should print your logo on a GIANT rubber duck!
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Race to Success: Using Promo Products to Boost Your Brand at a 5k Race
Promotional products that showcase your company logo, such as custom t-shirts, water bottles and drawstring backpacks, are effective tools that can be used at a 5k run/walk to increase brand visibility, boost employee engagement, increase customer engagement, and gain long-term exposure for your company. See what you can achieve for your brand using promotional products at a 5k event!
Product Spotlight
Promotional Product Trends from the 2023 PPAI EXPO
We're bursting at the seams right now with new marketing plans and ideas for 2023, as the Executive Advertising team heads back to Nashville from attending the PPAI Expo in Las Vegas - the industry's largest trade show! Learn from the team and find out what the biggest promo trends are for 2023!
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Why a Customized Drawstring Bag will be Your Go-To Promo for the New Year
If you've been searching for the perfect promotional product to kick off your marketing efforts in the new year, consider a promotional drawstring bag customized with your company logo! Custom drawstring bags can be a good promotional product for a number of reasons including practicality, affordability, versatility, high visibility, and environmental benefits. Let's dig into these top 5 reasons why you should use a custom drawstring backpack in your marketing!
Product Spotlight
Top Promotional Products of 2022 from Executive Advertising
Promotional products are a great way to showcase your logo because they offer a tangible way for people to see and interact with your brand. Unlike digital marketing, which is often fleeting and easily overlooked, promotional products provide a physical reminder of your business that people can keep and use on a daily basis. Let's take a look at the top promo products from 2022!
Product Spotlight
Light Up Your Brand: The Top 5 Ways to Promote Your Logo with the Custom LED Beanie Cap
The Custom Logo LED Beanie Cap is a versatile and unique product that can be used in a variety of ways to promote your business or organization. Learn about the top 5 ways you can use it in your marketing efforts!
Case Studies
Heart Care International: Using Promotional Products for Healing
Since 1994 Heart Care International (HCI) has been providing pediatric heart treatment and surgeries to children in developing countries born with heart defects. This high quality evaluation and treatment to children who are in need of heart care is completely free of charge to the patients. Read on to see how a promotional stuffed bear can make a difference in healing these patients hearts.
Product Spotlight
What is a smart notebook?
Featuring: Rocketbook. Write, Scan, Reuse. Your employees are certain to name Rocketbook as the best holiday gift EVER! Plus, customize with your company logo.
Product Spotlight
The Most Expensive Promotional Holiday Gift
What is the most expensive promotional product gift? And is this luxury promo worth the splurge? Let's dive into the details!
Product Spotlight
Silipint Custom Drinkware Fall 2022 Updates
We are excited to announce the release of new promotional Silipint products for this fall! Silipint is a drinkware, eat ware, and barware brand that provides a variety of pre-made designs. The Silipint line is recently refreshed with new colors, designs, and products. Read on to see why Silipint custom drinkware is the perfect promotional item for a company or brand looking to stand out with an awesome promo!
Product Spotlight
Custom Hydro Flask Drinkware, Perfect For Any Adventure
Let's Go!™ Hydro Flask© Drinkware Hydro Flask bottle brand starting building popularity in the mid 2019 and early 2020, phatically among millennials and some Generation Z, and member of the “VSCO girl” subculture.
Case Studies
HR Team Builds Promotional Onboarding Kit with Custom Products
Onboarding is a big deal for the HR team at Tech Cloud. They put a high priority on staff engagement, training and supporting their business’s mission of building technology to create cleaner air for large cities...
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The Ultimate Guide to Planning for an Event (10-Step-Guide)
Draining, isn’t it? Well, preparing for an event does not always equal stress. Some people enjoy preparing and always have fresh event planning ideas. An event can take a day to more than a week that is why it is always better to have a checklist and the perfect organization of people to work with. If you have been thinking of planning an event on a budget or with fewer people, you might grab your notepad and pen as this Ultimate guide to planning...
Case Studies
Bank Increases Business with Promotional Pen in Direct Mail Piece
A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing to its target audience within the surrounding area. They selected the Javalina Classic Pen and had it imprinted with their logo and packaged it with a brochure about their low rates...
Case Studies
Insurance Company Brands Promotional Giveaway Items to Attract Potential Clients
Kettner Insurance knows that keeping their brand in front of potential clients over the long run and being front-and-center right when something does go wrong is a key to breaking long sales cycles...
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Enhancing Business Branding and Promotional Strategies with Custom Embroidery
Did you know that 50% of consumers are more inclined to patronize a business with a familiar logo? According to Zippia, it takes an average of 5 to 7 times to see a logo before a customer remembers the brand. That’s why it is important to always present your brand in the best possible light. Having your logo embroidered is one such way to show that your company cares about quality. Custom embroidery is a fantastic option if you’re looking to give your artwork a classy appearance while being toug
Product Spotlight
Stay Hydrated with Promotional Hospital Mugs
Did you get enough water today? Does your busy schedule leave you with little time to grab a drink and a dry throat as a result? According to Mayo Clinic, the human body needs 3.7 liters of fluids daily for men and 2.7 liters for women to keep hydrated. That is roughly 15.5 cups and 11.5 cups, respectively. One easy way to up your intake is by leaving a water bottle on your desk at work. After all, staying hydrated is paramount to your success inside and outside the office.
Case Studies
Bank and Bagel Shop Unite with Promos for Community Volunteers
First National Bank and Daily Knead, a regionally franchised bagel shop, partnered together over 12 separate months to prepare more than 500 bagged breakfasts which were distributed to soup kitchens, shelters, and missions throughout the counties in each location they serve...
Case Studies
Technology Company Gains Publicity with Custom Pen Promo
An internet company created a branded website for a promotion called "Where has your pen been?" and selected the custom Javalina Splash® pen as their giveaway. The pens were imprinted with their corporate logo, website address and a chance to win!..
Case Studies
Funeral Home Promotes New Branding with Custom Pens
A funeral home was developing a new company image and wanted promotional items that tastefully represented their brand with contemporary designs. They wanted to start with office items like note pads, writing instruments and folders as these items are used every day in their business...
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The Top 10 Employee Gifts for a New Hire Kit (Things You Need to Know!)
Looking to make your new hire feel like a part of your team from day one? Personalizing a gift to welcome a newly hired employee is certainly most appreciated. Yet, it can take a lot of time and effort. Hiring and screening alone are overwhelming for an HR team or staff, especially for larger companies...
Case Studies
Architecture Firm Makes Employee Appreciation Top Priority with Promos
City Ideas Architecture & Design has a 90% employee retention rate. Their management team credits the high retention percentage in part to their ongoing efforts of showing appreciation to their employees...
Case Studies
Financial Service Firm Uses Custom Calendars to Reward Customers
A financial services firm sent customers an update on office hours and available services and included a calendar to thank clients for their loyalty. They chose the Motivations Appointment Calendar for its inspiring messages and overall quality...
How To
Setting Your Logo Up for Success (Our 3-Step Guide)
Your logo is your first impression. It’s how you will visually communicate your message as well as how consumers will identify who your company is. Designing a logo and further branding takes time, care, and knowledge...
Case Studies
Defense Contractor Recognizes Employee Achievement with Prestigious Pen
A defense contractor received a prestigious award for increasing its production capacity while maintaining quality. The contractor in turn wanted to recognize their employees for their part in this momentous achievement...
Case Studies
Women's Health Foundation Brands Swag for Event Giveaway Bag
The Aware Women’s Health Foundation 25th Annual Convention was a milestone to be celebrated. To mark the milestone, the organizers wanted to put together a swag bag that attendees would receive when they checked into the hotel for the convention...
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The Best Way to Showcase Your Brand Is Through Custom Apparel
Custom apparel refers to clothing, hats, and other accessories that display a logo or message. Some companies even choose to include their contact details and social media information. Apparel can be customized from the color of the fabric, and style of the item, all the way up to the design that is being printed...
Case Studies
Sports Drink Distributor Promotes New Product Launch with Custom Pens
A sports drink distributor was introducing a new protein powder product to the market and chose an annual convention for the launch. The distributor wanted to gain brand exposure and educate their target audience about the new product...
Case Studies
Hotel Promotes Positive Reviews with Customized Products
Micolino Hotel is a quaint, boutique hotel that repeatedly gets raving (and sometimes humorous) reviews from guests who enjoy their stay. Knowing the power reviews have online, they knew these reviews also had to be part of their marketing strategy...
Product Spotlight
The 3 Custom Sunglass Trends for 2022 and What You Need to Know
Custom fashion is on the rise. The impact of social media has created a wave of people looking for new ways to express themselves, especially the younger crowd. The sunglasses industry is not just about protective eyewear anymore.
Case Studies
Event Planner Ready to Party with Promotional Koozie Can Koolers
Once COVID restrictions were lifted, an event planning company wanted to let local businesses know that it was time to party! Since the Koozie 4-Color Process Collapsible Can Kooler folds flat, it was the ideal promo product to include in a mass mailing...
How To
What is Vector Artwork and How it Can Help Improve Your Visual Marketing
Have you ever seen any products with pixelated words that make it impossible to read the message? It is frustrating to pay for a product only to receive it with a poor imprint of your logo. And that is a prime example of why vector artwork is the best bet for print...
Case Studies
Day Spa Incentivizes Future Visits with Custom Pens
A day spa wanted to ensure that its guests always received the royal treatment. To encourage feedback on services provided, guests were offered a coupon to use at their next visit in return for completing a short, posttreatment questionnaire...
Case Studies
City Launches Tourism Campaign with Promo Products
Calida Bay was looking to launch a tourism campaign on social media as an effort to bring tourists back to their popular oceanside community as well as encourage locals to get back out and explore...
Product Spotlight
Revolutionize Advertising for Businesses with Custom Non Woven Tote Bags
In recent years the popularity of tote bags has increased tremendously as people are becoming more environmentally conscious and want to help combat climate change. These non-woven tote bags can be reused again and again while minimizing your carbon footprint on the environment...
How To
Setup Your Logo for Success on an Etched Ceramic Coffee Mug
Coffee mugs are one of the most popular items that we use in our daily lives. We drink coffee from them, we wash them, and they sit on our desks at work all day long...
Case Studies
Pet Supply Chain Gives Promotional Incentive at Educational Classes
PROMOTIONAL PRODUCT CASE STUDY CLIENT: Pet Supply Chain PURPOSE: A large pet supply chain started offering aquarium-care classes in their stores. Instructors used the #10027 Lil’ Chizler™ to demonstrate an easy way to keep aquariums clean.
Case Studies
Church Expands Fellowship with Full Color Ceramic Coffee Mugs
A church was expanding its fellowship opportunities to include a coffee bar. However, they were concerned with how much waste it might produce with single-use coffee cups.
Case Studies
Oncology Center Gifts Custom Positive Themed Sticky Notes to Staff
In preparation for Nurses Week, an oncology center wanted to plan a special appreciation event for their staff. The administration reached out to patients receiving regular treatment at the facility and collected short messages of thanks from those willing to participate...
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Custom Merch is the New Promo Product
Promotional products are evolving into branded merchandise. Yes, the concept of custom merchandise has been around for a while, but it’s becoming more popular with time. If you’ve been a company seeking to stand out from the crowd or create a strong community, this article will walk you through becoming a part of today’s cultural zeitgeist of increasing sales and brand awareness through customized merchandise.
Case Studies
Vehicle Manufacturer Uses Branded Folding Chair for Giveaway Promotions
A vehicle manufacturer was looking for a giveaway to celebrate the release of a redesigned off-road model. In keeping with the rugged and outdoor-inspired features of the overhauled side-by-side, the manufacturer was looking for a promo that would appeal to campers, hunters, tailgaters, beachgoers, and more.
How To
How to Find the Perfect Promotional Item for your Brand
The best promotional products are the ones that are in line with your business goals and brand image. Promote your presence as a company. Here are some pointers to consider while selecting the perfect promotional product for your next marketing campaign.
Case Studies
Police Department Educates on 911 Usage with Custom Pen
Police departments use School Resource Officers to conduct visits and presentations to elementary and middle schools within their districts. The purpose of these visits is to create community goodwill while also educating the children on the appropriate usage of the 911 call program.
How To
Benefits of Promotional Product Marketing in a Trade Show
Trade shows are a huge industry and one of the best ways to promote a brand and get new customers. But how do you stand out in an environment that has 60 million people that attend annually with the same goal in mind as yours? Make the best out of your tradeshow by using promotional products!
Case Studies
Coffee Franchise Grows Following with Custom Merch
Treemate Coffee is a growing local coffee franchise that focuses on building “tribes” of loyal followers through grass-roots style marketing and rewarding those who help them to achieve their mission of fair trade, diversi?cation and equal opportunity. In order to build their following, Treemate built an online loyalty shop for their customers.
Product Spotlight
Make a Pet Waste Bag Dispenser Your Next Marketing Giveaway
When you think of poop bag dispensers, you probably picture them as an effective way to keep your dog or pet’s waste off of sidewalks, and the usefulness ends there. But have you considered how they can be beneficial for business advertising?
Case Studies
Manufacturing Company Mails Custom Can Koolers for Save the Dates
A manufacturing company was excited to resume hosting its annual company picnic after the local public health department lifted COVID protocols. They wanted to find a unique way to announce the event through a mailer.
Product Spotlight
Work Smarter with Custom Blue Light Blocking Glasses
In a world where digital screens are unavoidable, promote better health and the best solution for your employees' strained eyes...while keeping them feeling smart and stylish.
Case Studies
Clinic Increases Visits with Branded First Aid Bag
A free clinic in a large city received a grant for outreach. Their goal was to grow awareness of their services among populations that might typically avoid seeking regular health screenings. Clinic staff wanted to find a practical item they could hand out and that had room to include informational brochures.
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How Promotional Products Can Help Eliminate Single Use Plastics
According to a study released by IPSOS this year, an average of three-quarters of adults world-wide agree that single-use plastic should be banned as soon as possible. Plastic bottled water is a huge part of the problem. Here’s where promotional products enter to help add to a solution.
Case Studies
Senior Living Facility Gains New Residents through Open House Giveaways
A senior living facility opened its doors to the public to showcase their newly renovated facility. The open house allowed the public, potential residents, family members and friends to visit the community. The staff passed out notebooks and pens before the presentation so that the visitors could take notes. The Consuelo™ pen was selected because...
How To
Screen Print vs. Heat Transfer: Which Should I Choose?
We hear this question asked often, “Screen Print or Heat Transfer, which one is best? What should I choose?” The short answer is…it depends. BUT here we outline each decoration process for you and which products or situations they may be best suited for. This will give you a better understanding of Screen Printing vs. Heat Transfer!
Case Studies
Contractor Builds Business by Word of Mouth using Custom Swag
Ridge Property Contractors believes strongly in building their business through traditional “word-of-mouth” advertising and active participation in local public activities, events and community associations. Their goal is to inspire people to live their fullest lives by investing in their homes and neighborhoods. They accomplish this by marketing their business with promotional products useful in everyday scenarios.
Product Spotlight
4 New Changes to our Silipint Custom Drinkware Product Line
Our Silipint silicone drinkware line has recently launched some new changes we wanted to share with you! In this article we walk through the 4 major changes to the collection, including new color options, a redesigned wine glass, new straw tumblers and updated kid-friendly straw tumblers. Which new item can you envision your company logo printed on?
Case Studies
Health System Increases Motivation with Promotional Calendar
A large health system sponsored a January wellness challenge at each of its clinic locations. The challenge asked participants to track a daily healthy action along with the number of minutes they moved.
Product Spotlight
What is Wheat Straw Plastic?
You may have heard of bamboo and eucalyptus being eco-friendly materials, but have you discovered wheat straw as a sustainable alternative? Wheat straw has become more and more popular because of its ability to create promotional products in an eco-friendly way.
Case Studies
Real Estate Agency Thanks Employees with Personalized Corporate Gift
A large real estate agency needed an impressive corporate gift to thank its agents for a year of hard work and dedication, and they found the perfect customized items.
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Outlast the Competition with Customized Distance Golf Balls
Are you looking for a new way to separate yourself from the competition? Do just that with custom distance golf balls. These imprinted distance golf balls are a great promotional item for sponsoring tournaments, giving away as executive gifts, or using to stock your pro shop inventory.
Case Studies
College Customizes Promotional Products to Promote School Spirit
The California College of Applied Science and Technology was looking for items they could send to students along with their acceptance letters. They wanted to give students the opportunity to show off their love for science and technology in a fun and whimsical way. Here's what they chose...
Product Spotlight
Silipint: Custom Drinkware Built to Last a Lifetime
If you haven’t heard of Silipint, the original silicone drinkware, and you are looking for the ultimate promotional product to market your brand, be prepared to have your mind blown! The breakdown: this custom drinkware is Eco-Friendly, Safe, Versatile and Logo is long lasting.
Case Studies
Insurance Agency Uses Promotional Products to Improve Customer Service
Read this promotional product case study to find out how an Insurance Agency used promotional note pads and pens with their logo and agent contact information to improve customer service.
How To
How to Find Your Perfect PMS Color
What exactly is a PMS or Pantone color? How can you convert your current HEX, CMYK, or RGB company brand colors to a PMS value? Find out this and more, including why a PMS color is important for printing your company logo on promotional products!
Product Spotlight
Equation for the Perfect Custom Drinkware
Perfect Customized Drinkware = Your Logo + Former NFL Player + Shark Tank. Featured on Shark Tank, Good Morning America, Forbes, CNBC The Ice Shaker was created by former NFL player Chris Gronkowski.
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Use Promotional Pens to Boost Your Brand
Promotional pens are a smart and easy way to build your brand. They can assist in creating customer loyalty and boosting brand recognition, leading to increased business. Here we outline a few of the top reasons why printing your logo on a pen or writing instrument is a smart addition to your marketing strategy.
Product Spotlight
Promotional Product Trends from the 2022 PPAI Expo
In mid-January, Executive Advertising attended the 2022 PPAI Expo in Las Vegas. This annual event is an industry trade show that offers promotional product distributors the opportunity to advance education through sessions, meet new suppliers, strengthen relationships with current suppliers, and physically see thousands of new, trendy, or popular customizable promo items.
Find out which customized products you should be printing your logo on, learn easy ways to incorporate custom items into your advertising campaigns for big results, and collect tips on building your brand through marketing and the use of logo'd products. Dive into our promotional product case study section to see which custom items are popular for companies in your industry.
Executive Advertising has been a leader in the promotional products industry since 2006. We offer thousands of promotional items including customized tote bags, printed t-shirts, custom coffee mugs, advertising pens, and thousands of other giveaways. All of our custom promotional products include at least one decoration method in the price of the item.
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