Women's Health Foundation Brands Swag for Event Giveaway Bag Case Studies Women's Health Foundation Brands Swag for Event Giveaway Bag The Aware Women’s Health Foundation 25th Annual Convention was a milestone to be celebrated. To mark the milestone, the organizers wanted to put together a swag bag that attendees would receive when they checked into the hotel for the convention...
The Best Way to Showcase Your Brand Is Through Custom Apparel Build Your Brand The Best Way to Showcase Your Brand Is Through Custom Apparel Custom apparel refers to clothing, hats, and other accessories that display a logo or message. Some companies even choose to include their contact details and social media information. Apparel can be customized from the color of the fabric, and style of the item, all the way up to the design that is being printed...
Sports Drink Distributor Promotes New Product Launch with Custom Pens Case Studies Sports Drink Distributor Promotes New Product Launch with Custom Pens A sports drink distributor was introducing a new protein powder product to the market and chose an annual convention for the launch. The distributor wanted to gain brand exposure and educate their target audience about the new product...
Hotel Promotes Positive Reviews with Customized Products Case Studies Hotel Promotes Positive Reviews with Customized Products Micolino Hotel is a quaint, boutique hotel that repeatedly gets raving (and sometimes humorous) reviews from guests who enjoy their stay. Knowing the power reviews have online, they knew these reviews also had to be part of their marketing strategy...
The 3 Custom Sunglass Trends for 2022 and What You Need to Know Product Spotlight The 3 Custom Sunglass Trends for 2022 and What You Need to Know Custom fashion is on the rise. The impact of social media has created a wave of people looking for new ways to express themselves, especially the younger crowd. The sunglasses industry is not just about protective eyewear anymore.
Event Planner Ready to Party with Promotional Koozie Can Koolers Case Studies Event Planner Ready to Party with Promotional Koozie Can Koolers Once COVID restrictions were lifted, an event planning company wanted to let local businesses know that it was time to party! Since the Koozie 4-Color Process Collapsible Can Kooler folds flat, it was the ideal promo product to include in a mass mailing...
What is Vector Artwork and How it Can Help Improve Your Visual Marketing How To What is Vector Artwork and How it Can Help Improve Your Visual Marketing Have you ever seen any products with pixelated words that make it impossible to read the message? It is frustrating to pay for a product only to receive it with a poor imprint of your logo. And that is a prime example of why vector artwork is the best bet for print...
Day Spa Incentivizes Future Visits with Custom Pens Case Studies Day Spa Incentivizes Future Visits with Custom Pens A day spa wanted to ensure that its guests always received the royal treatment. To encourage feedback on services provided, guests were offered a coupon to use at their next visit in return for completing a short, post­treatment questionnaire...
City Launches Tourism Campaign with Promo Products Case Studies City Launches Tourism Campaign with Promo Products Calida Bay was looking to launch a tourism campaign on social media as an effort to bring tourists back to their popular oceanside community as well as encourage locals to get back out and explore...
Revolutionize Advertising for Businesses with Custom Non Woven Tote Bags Product Spotlight Revolutionize Advertising for Businesses with Custom Non Woven Tote Bags In recent years the popularity of tote bags has increased tremendously as people are becoming more environmentally conscious and want to help combat climate change. These non-woven tote bags can be reused again and again while minimizing your carbon footprint on the environment...
Setup Your Logo for Success on an Etched Ceramic Coffee Mug How To Setup Your Logo for Success on an Etched Ceramic Coffee Mug Coffee mugs are one of the most popular items that we use in our daily lives. We drink coffee from them, we wash them, and they sit on our desks at work all day long...
Pet Supply Chain Gives Promotional Incentive at Educational Classes Case Studies Pet Supply Chain Gives Promotional Incentive at Educational Classes PROMOTIONAL PRODUCT CASE STUDY CLIENT: Pet Supply Chain PURPOSE: A large pet supply chain started offering aquarium-care classes in their stores. Instructors used the #10027 Lil’ Chizler™ to demonstrate an easy way to keep aquariums clean.
Church Expands Fellowship with Full Color Ceramic Coffee Mugs Case Studies Church Expands Fellowship with Full Color Ceramic Coffee Mugs A church was expanding its fellowship opportunities to include a coffee bar. However, they were concerned with how much waste it might produce with single-use coffee cups.
Oncology Center Gifts Custom Positive Themed Sticky Notes to Staff Case Studies Oncology Center Gifts Custom Positive Themed Sticky Notes to Staff In preparation for Nurses Week, an oncology center wanted to plan a special appreciation event for their staff. The administration reached out to patients receiving regular treatment at the facility and collected short messages of thanks from those willing to participate...
Custom Merch is the New Promo Product Build Your Brand Custom Merch is the New Promo Product Promotional products are evolving into branded merchandise. Yes, the concept of custom merchandise has been around for a while, but it’s becoming more popular with time. If you’ve been a company seeking to stand out from the crowd or create a strong community, this article will walk you through becoming a part of today’s cultural zeitgeist of increasing sales and brand awareness through customized merchandise.
Vehicle Manufacturer Uses Branded Folding Chair for Giveaway Promotions Case Studies Vehicle Manufacturer Uses Branded Folding Chair for Giveaway Promotions A vehicle manufacturer was looking for a giveaway to celebrate the release of a redesigned off-road model. In keeping with the rugged and outdoor-inspired features of the overhauled side-by-side, the manufacturer was looking for a promo that would appeal to campers, hunters, tailgaters, beachgoers, and more.
How to Find the Perfect Promotional Item for your Brand How To How to Find the Perfect Promotional Item for your Brand The best promotional products are the ones that are in line with your business goals and brand image. Promote your presence as a company. Here are some pointers to consider while selecting the perfect promotional product for your next marketing campaign.
Police Department Educates on 911 Usage with Custom Pen Case Studies Police Department Educates on 911 Usage with Custom Pen Police departments use School Resource Officers to conduct visits and presentations to elementary and middle schools within their districts. The purpose of these visits is to create community goodwill while also educating the children on the appropriate usage of the 911 call program.
Benefits of Promotional Product Marketing in a Trade Show How To Benefits of Promotional Product Marketing in a Trade Show Trade shows are a huge industry and one of the best ways to promote a brand and get new customers. But how do you stand out in an environment that has 60 million people that attend annually with the same goal in mind as yours? Make the best out of your tradeshow by using promotional products!
Coffee Franchise Grows Following with Custom Merch Case Studies Coffee Franchise Grows Following with Custom Merch Treemate Coffee is a growing local coffee franchise that focuses on building “tribes” of loyal followers through grass-roots style marketing and rewarding those who help them to achieve their mission of fair trade, diversi?cation and equal opportunity. In order to build their following, Treemate built an online loyalty shop for their customers.
Make a Pet Waste Bag Dispenser Your Next Marketing Giveaway Product Spotlight Make a Pet Waste Bag Dispenser Your Next Marketing Giveaway When you think of poop bag dispensers, you probably picture them as an effective way to keep your dog or pet’s waste off of sidewalks, and the usefulness ends there. But have you considered how they can be beneficial for business advertising?
Manufacturing Company Mails Custom Can Koolers for Save the Dates Case Studies Manufacturing Company Mails Custom Can Koolers for Save the Dates A manufacturing company was excited to resume hosting its annual company picnic after the local public health department lifted COVID protocols. They wanted to find a unique way to announce the event through a mailer.
Work Smarter with Custom Blue Light Blocking Glasses Product Spotlight Work Smarter with Custom Blue Light Blocking Glasses In a world where digital screens are unavoidable, promote better health and the best solution for your employees' strained eyes...while keeping them feeling smart and stylish.
Clinic Increases Visits with Branded First Aid Bag Case Studies Clinic Increases Visits with Branded First Aid Bag A free clinic in a large city received a grant for outreach. Their goal was to grow awareness of their services among populations that might typically avoid seeking regular health screenings. Clinic staff wanted to find a practical item they could hand out and that had room to include informational brochures.
How Promotional Products Can Help Eliminate Single Use Plastics Build Your Brand How Promotional Products Can Help Eliminate Single Use Plastics According to a study released by IPSOS this year, an average of three-quarters of adults world-wide agree that single-use plastic should be banned as soon as possible. Plastic bottled water is a huge part of the problem. Here’s where promotional products enter to help add to a solution.
Senior Living Facility Gains New Residents through Open House Giveaways Case Studies Senior Living Facility Gains New Residents through Open House Giveaways A senior living facility opened its doors to the public to showcase their newly renovated facility. The open house allowed the public, potential residents, family members and friends to visit the community. The staff passed out notebooks and pens before the presentation so that the visitors could take notes. The Consuelo™ pen was selected because...
Screen Print vs. Heat Transfer: Which Should I Choose? How To Screen Print vs. Heat Transfer: Which Should I Choose? We hear this question asked often, “Screen Print or Heat Transfer, which one is best? What should I choose?” The short answer is…it depends. BUT here we outline each decoration process for you and which products or situations they may be best suited for. This will give you a better understanding of Screen Printing vs. Heat Transfer!
Contractor Builds Business by Word of Mouth using Custom Swag Case Studies Contractor Builds Business by Word of Mouth using Custom Swag Ridge Property Contractors believes strongly in building their business through traditional “word-of-mouth” advertising and active participation in local public activities, events and community associations. Their goal is to inspire people to live their fullest lives by investing in their homes and neighborhoods. They accomplish this by marketing their business with promotional products useful in everyday scenarios.
4 New Changes to our Silipint Custom Drinkware Product Line Product Spotlight 4 New Changes to our Silipint Custom Drinkware Product Line Our Silipint silicone drinkware line has recently launched some new changes we wanted to share with you! In this article we walk through the 4 major changes to the collection, including new color options, a redesigned wine glass, new straw tumblers and updated kid-friendly straw tumblers. Which new item can you envision your company logo printed on?
Health System Increases Motivation with Promotional Calendar Case Studies Health System Increases Motivation with Promotional Calendar A large health system sponsored a January wellness challenge at each of its clinic locations. The challenge asked participants to track a daily healthy action along with the number of minutes they moved.
What is Wheat Straw Plastic? Product Spotlight What is Wheat Straw Plastic? You may have heard of bamboo and eucalyptus being eco-friendly materials, but have you discovered wheat straw as a sustainable alternative? Wheat straw has become more and more popular because of its ability to create promotional products in an eco-friendly way.
Real Estate Agency Thanks Employees with Personalized Corporate Gift Case Studies Real Estate Agency Thanks Employees with Personalized Corporate Gift A large real estate agency needed an impressive corporate gift to thank its agents for a year of hard work and dedication, and they found the perfect customized items.
Outlast the Competition with Customized Distance Golf Balls Build Your Brand Outlast the Competition with Customized Distance Golf Balls Are you looking for a new way to separate yourself from the competition? Do just that with custom distance golf balls. These imprinted distance golf balls are a great promotional item for sponsoring tournaments, giving away as executive gifts, or using to stock your pro shop inventory.
College Customizes Promotional Products to Promote School Spirit Case Studies College Customizes Promotional Products to Promote School Spirit The California College of Applied Science and Technology was looking for items they could send to students along with their acceptance letters. They wanted to give students the opportunity to show off their love for science and technology in a fun and whimsical way. Here's what they chose...
Silipint: Custom Drinkware Built to Last a Lifetime Product Spotlight Silipint: Custom Drinkware Built to Last a Lifetime If you haven’t heard of Silipint, the original silicone drinkware, and you are looking for the ultimate promotional product to market your brand, be prepared to have your mind blown! The breakdown: this custom drinkware is Eco-Friendly, Safe, Versatile and Logo is long lasting.
Insurance Agency Uses Promotional Products to Improve Customer Service Case Studies Insurance Agency Uses Promotional Products to Improve Customer Service Read this promotional product case study to find out how an Insurance Agency used promotional note pads and pens with their logo and agent contact information to improve customer service.
How to Find Your Perfect PMS Color How To How to Find Your Perfect PMS Color What exactly is a PMS or Pantone color? How can you convert your current HEX, CMYK, or RGB company brand colors to a PMS value? Find out this and more, including why a PMS color is important for printing your company logo on promotional products!
Equation for the Perfect Custom Drinkware Product Spotlight Equation for the Perfect Custom Drinkware Perfect Customized Drinkware = Your Logo + Former NFL Player + Shark Tank. Featured on Shark Tank, Good Morning America, Forbes, CNBC The Ice Shaker was created by former NFL player Chris Gronkowski.
Use Promotional Pens to Boost Your Brand Build Your Brand Use Promotional Pens to Boost Your Brand Promotional pens are a smart and easy way to build your brand. They can assist in creating customer loyalty and boosting brand recognition, leading to increased business. Here we outline a few of the top reasons why printing your logo on a pen or writing instrument is a smart addition to your marketing strategy.
Promotional Product Trends from the 2022 PPAI Expo Product Spotlight Promotional Product Trends from the 2022 PPAI Expo In mid-January, Executive Advertising attended the 2022 PPAI Expo in Las Vegas. This annual event is an industry trade show that offers promotional product distributors the opportunity to advance education through sessions, meet new suppliers, strengthen relationships with current suppliers, and physically see thousands of new, trendy, or popular customizable promo items.
Marketing with Very Peri: 2022 Pantone Color of the Year Build Your Brand Marketing with Very Peri: 2022 Pantone Color of the Year Stay on top of the latest color trends in your marketing! An easy way to visually feature Very Peri into your next advertising campaign is through promotional products.
Executive Advertising Blog
Welcome to the Executive Advertising Blog! Discover tips on building your brand and uncover helpful marketing how-to’s. Learn the best methods for printing and advertising your logo, helping your company stand out from the competition. We’ll also spotlight new, trendy and useful promotional products you can easily incorporate into your next marketing campaign.

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Marketing with Promotional Products

Find out which customized products you should be printing your logo on, learn easy ways to incorporate custom items into your advertising campaigns for big results, and collect tips on building your brand through marketing and the use of logo'd products. Dive into our promotional product case study section to see which custom items are popular for companies in your industry.

 

About Executive Advertising

Executive Advertising has been a leader in the promotional products industry for over 15 years. We offer thousands of promotional items including customized tote bags, printed t-shirts, custom coffee mugs, advertising pens, and thousands of other giveaways. All of our custom promotional products include at least one decoration method in the price of the item. On top of that, we have a No Setup Fees on Promotional Products policy.

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