CLIENT: Kettner Insurance
PURPOSE: Staying Top of Mind
Kettner Insurance knows that keeping its brand in front of potential clients over the long run and being front-and-center right when something does go wrong is a key to breaking long sales cycles. Since most people don’t look for new insurance policies frequently, Kettner’s marketing team focused their efforts on branding everyday use items with contact information to keep within arms reach.
One of their most popular items, the Vega Softy LED Light Bar, was great to have while walking their dog or kept in a glove box for emergencies.
Branded wine tumblers were used as a more personal item to assure Kettner's clients that they could relax while their agents had everything under control.
Insurance agencies provide a wide range of services. They can offer you coverage for many personal items, financial planning, and retirement planning. The main benefit of an insurance agency is that they will take care of your needs from start to finish. They will help you find the best policy for your needs and budget and deal with any possible claims. The benefits of having a reliable insurance provider are undisputable.
The insurance industry is very competitive. To keep an edge on the competition, insurers should invest in promotional products and advertising campaigns to differentiate themselves. With increasing competition, the cost of acquiring new customers has risen significantly. This has led to a shift in focus from acquisition to retention, which means they must ensure that they provide high-quality products and services that keep customers satisfied. Some promotional items that have proven to be well-liked within the insurance industry are branded keychains, customized notepads, and coffee mugs. Insurance companies may also offer gifts like hats or umbrellas to incentivize people to sign up for their services.
Here are some additional custom product ideas for the insurance industry:
If you are in the insurance industry, let us know how promotional products have helped your business!