Promotional products are useful tangible items imprinted with a business' logo designed to increase brand awareness among consumers. Promotional items are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.
In a world where consumers are bombarded by advertising messages, promotional products stand alone. A print ad, an internet pop-up, a television ad or a radio spot all interrupt and distract consumers. But a promotional product engages and is welcomed by the consumer and then integrated into their lifestyle. In fact, it’s the only marketing medium that the consumer says thank you for.
Bottom line: Promotional products WORK. And the proof is in the, well, promos. Take a look at these recent stats from Promotional Products Association International:
We've probably all received a free custom pen or reusable tote bag from a business, and those are GREAT marketing tools. But you didn't come here to read about just any promo. You are here for the highest priced promotional product we have to offer here in our online store.
Ok, here it is…drumroll please…
THE RETAIL BRAND
You've heard of Bose. The iconic quiet, comfort and sound. Arguably the best headphones, earbuds and speakers in the world. Innovation in sound is more than what they do, it's who they are as a brand. Bose electronics produce high quality and technically efficient equipment that's built to last, and you pay for the brand support that comes along with such an established name. They might be expensive, but they're worth the money. When you print your logo on a quality brand like Bose, people take notice. Your employees will notice. Your customers will notice. Potential clients will notice. And now, in their heads, your name will be synonymous with the quality and luxury-feel that is Bose. They'll think of you every time they take out their logo'd headphones to play their favorite song. And the more times they think of you, the more they will feel appreciated and ready to go the extra mile for your company.
With the Bose QuietComfort 45 Bluetooth® Headphones, you feel it the minute you put them on. The soft, plush cushions seal you in. Then you flip the switch and whoosh - the world fades. And the music starts. The original noise cancelling headphones are back, now with better quiet (plus the new Aware Mode), shockingly light materials for premium comfort, and proprietary acoustic technology for deep, clear sound. It's an icon reborn.
Arguably, your logo is the most important part of any promotional product. Your artwork will be debossed on the front of the case when you order the promotional Bose QuietComfort 45 Bluetooth Headphones. Debossing is a method that will give you an indented impression of your logo into the item material. This decoration method is commonly used for decorating leather padfolios, travel bags, and wallets. This type of decoration is permanent and cannot be rubbed off, scratched or faded. It gives an even higher perceived value to the item itself.
Let's cut right to the chase - $733.81 for a promotional product sounds like A LOT. Plus, there's a minimum quantity order of 2 for this item, so that means at the very least you are paying around $1500 for 2 promos with your company logo. Now, we're not saying this is reasonable for all marketing budgets, but it does have its time and place. This is not your every day custom giveaway, it's a high-end exclusive offering. Here are some opportunities of when to brand a high-end promotional product:
These high-end Bose headphones are a stellar holiday gift idea to promote your company brand. However Bose is not the only promotional electronic gift you can print your logo on. Check out some of these branded electronic alternatives for a memorable holiday season:
Sony Promotional Items with Your Logo
Sony SRS-XB13 Bluetooth Speaker
Sony SRS-XB33 Waterproof Bluetooth Speaker
Skullcandy Customized Products with Your Logo
Skullcandy Jib True Wireless Earbuds
Skullcandy Push Active True Wireless Sport Earbuds
Ember Mugs Branded with Your Logo