Oh, that sinking feeling you get when you’re away from home and the battery on your electronic device is running low. If your first thought is to use a public USB charging station to power back up, you might want to think again. This year, the Federal Communications Commission (FCC) issued a warning about the dangers of “juicing” up electronic devices with free USB port charging stations like you might find in airports and hotel lobbies. Turns out these complimentary charging locations provide criminals yet another way to steal your personal info.
According to NPR, the term “juice jacking” was first coined in 2011 by cybersecurity analyst Brian Krebs. It is a term used to describe a cybersecurity threat that involves using a public charging station or a compromised charging cable to access and steal data from a mobile device, such as a smartphone or tablet, while it is being charged. This type of attack typically occurs when a user connects their device to a public charging station, such as those found in airports, hotels, or public spaces, without realizing that the charging station has been tampered with or is being used by malicious actors.
Malicious Charger or Cable: Attackers may set up a charging station or distribute charging cables that have been modified to include data-stealing capabilities. These malicious chargers or cables may look like regular ones, making it difficult for users to distinguish between safe and compromised charging options.
Data Theft: When a user connects their device to the compromised charger or cable, the attacker can potentially gain unauthorized access to the device's data. This can include copying personal information, installing malware, or even taking control of the device remotely.
One way to avoid getting juice jacked is to carry your own tech accessories when traveling. Carrying a portable power bank allows you to charge your device without needing to connect to a public charging station. These handy on-the-go companions won’t just keep you powered up, they may also play an important role in keeping your data secure.
Branding a power bank with your company logo and distributing it to employees is an innovative way to enhance both cybersecurity awareness and employee engagement. By customizing power banks, companies not only provide a valuable tool for their workforce but also communicate their commitment to data security. These branded power banks serve as a practical accessory for employees on the go, while also carrying the organization's logo, fostering a sense of belonging and pride among the staff. This branding initiative can also extend the company's marketing reach, as employees carrying these customized power banks become mobile brand ambassadors, promoting the company wherever they go.
Executive Advertising offers a wide range of customizable tech accessories, and some of our favorites come from our partner SCX Design.
All their power banks feature:
Be sure to add a custom power bank to your employee essentials list. Then, let your team sit back, relax, and enjoy their next travel adventure without worrying about getting juice jacked!
Promotional power banks with custom logos can be a versatile and effective marketing tool for businesses. They not only provide value to the recipient but also promote brand visibility. Beyond their obvious use as a portable charger for smartphones and other devices, here are 10 additional uses for promotional power banks printed with your custom company logo:
Promotional power banks with custom logos can be adapted to various marketing strategies and serve as a lasting reminder of your brand. Their practicality ensures they are likely to be used frequently, increasing their effectiveness as a promotional tool.