Protect Your Employees Against Juice Jacking

Juice Jacking: Beware When Using Public USB Charging Stations

Oh, that sinking feeling you get when you’re away from home and the battery on your electronic device is running low. If your first thought is to use a public USB charging station to power back up, you might want to think again. This year, the Federal Communications Commission (FCC) issued a warning about the dangers of “juicing” up electronic devices with free USB port charging stations like you might find in airports and hotel lobbies. Turns out these complimentary charging locations provide criminals yet another way to steal your personal info.

According to NPR, the term “juice jacking” was first coined in 2011 by cybersecurity analyst Brian Krebs. It is a term used to describe a cybersecurity threat that involves using a public charging station or a compromised charging cable to access and steal data from a mobile device, such as a smartphone or tablet, while it is being charged. This type of attack typically occurs when a user connects their device to a public charging station, such as those found in airports, hotels, or public spaces, without realizing that the charging station has been tampered with or is being used by malicious actors.

Here's how juice jacking typically works:

Malicious Charger or Cable: Attackers may set up a charging station or distribute charging cables that have been modified to include data-stealing capabilities. These malicious chargers or cables may look like regular ones, making it difficult for users to distinguish between safe and compromised charging options.

Data Theft: When a user connects their device to the compromised charger or cable, the attacker can potentially gain unauthorized access to the device's data. This can include copying personal information, installing malware, or even taking control of the device remotely.

Protect Your Employees When they Travel

One way to avoid getting juice jacked is to carry your own tech accessories when traveling. Carrying a portable power bank allows you to charge your device without needing to connect to a public charging station. These handy on-the-go companions won’t just keep you powered up, they may also play an important role in keeping your data secure.

Branding a power bank with your company logo and distributing it to employees is an innovative way to enhance both cybersecurity awareness and employee engagement. By customizing power banks, companies not only provide a valuable tool for their workforce but also communicate their commitment to data security. These branded power banks serve as a practical accessory for employees on the go, while also carrying the organization's logo, fostering a sense of belonging and pride among the staff. This branding initiative can also extend the company's marketing reach, as employees carrying these customized power banks become mobile brand ambassadors, promoting the company wherever they go.

Executive Advertising offers a wide range of customizable tech accessories, and some of our favorites come from our partner SCX Design.

All their power banks feature:

• Soft-touch rubber finish
• Light-up logo that illuminates with a slight shake
• 3-in-1 RPET charging cable
• 3-year warranty (cable excluded)
• Premium gift box or pouch
• Available in different sizes and styles to suit your needs

Check out some of our recommended promotional power banks below!

SCX Design Jumbo Wireless Power Bank 10,000 mAh

Item: 389334

SCX Design Power Bank Stick Wireless 5000 mAh

Item: 379557

SCX Design All-in-One Power Bank 3000 mAh

Item: 379554

Power Bank Phone/Tablet Charger

Item: 328371

Be sure to add a custom power bank to your employee essentials list. Then, let your team sit back, relax, and enjoy their next travel adventure without worrying about getting juice jacked!

Other Corporate Uses for Promotional Power Banks

Promotional power banks with custom logos can be a versatile and effective marketing tool for businesses. They not only provide value to the recipient but also promote brand visibility. Beyond their obvious use as a portable charger for smartphones and other devices, here are 10 additional uses for promotional power banks printed with your custom company logo:

1. Employee Gifts: Provide custom-branded power banks as gifts to employees during company events, anniversaries, or as part of recognition programs. This can boost morale and serve as a practical tool for on-the-go employees.
2. Customer Loyalty Programs: Reward loyal customers with branded power banks as part of a loyalty program. This can encourage repeat business and enhance customer retention.
3. Trade Show Giveaways: Distribute custom power banks at trade shows and conferences to draw attendees to your booth. They can serve as a conversation starter and a memorable takeaway from the event.
4. Corporate Gifts: Send personalized power banks to clients, partners, and stakeholders as corporate gifts. This demonstrates appreciation and strengthens business relationships.
5. Sales Incentives: Use custom power banks as incentives for your sales team or channel partners. Recognize and reward high-performing individuals with these practical gifts.
6. Employee Onboarding Kits: Welcome new employees with onboarding kits that include branded power banks. This not only helps them stay connected but also instills a sense of belonging from day one.
7. Social Media Contests and Giveaways: Run social media contests and giveaways featuring custom power banks as prizes. This can help increase your online presence and engagement.
8. Brand Merchandise: Sell branded power banks as part of your company's merchandise line. This can be a source of additional revenue while promoting your brand.
9. Sponsorship of Community or Fundraising Events: Sponsor local community events and provide custom power banks to attendees. This can demonstrate your company's commitment to the community and generate goodwill.
10. Retail Promotions: Offer custom power banks as a gift with purchase, especially for high-value or exclusive products. This can incentivize customers to spend more.

Promotional power banks with custom logos can be adapted to various marketing strategies and serve as a lasting reminder of your brand. Their practicality ensures they are likely to be used frequently, increasing their effectiveness as a promotional tool.