Benefits of Promotional Product Marketing in a Trade Show

Trade Show Giveaways Events


Trade shows are a huge industry and one of the best ways to promote a brand and get new customers. According to a study by Nimlock, an estimated 13,000 trade shows take place in the US each year alone. But how do you stand out in an environment that has 60 million people that attend annually with the same goal in mind as yours? Make the best out of your tradeshow by using promotional products!


What is a Trade Show?

A trade show is a large event where companies can showcase their products and services to the public. It is an opportunity for people to get a first-hand look at what the company has to offer. It is typically held in a large convention center or exhibition hall with multiple booths for a period of one day to three weeks. They are often used by companies as an opportunity to launch new products and services, while also giving them a chance to interact with customers and potential clients. Industries such as education, fashion, and food production are a few of the fields that conduct trade shows. Trade show promotional products can help you make that first impression count.


Setting up Your Booth at A Trade Show

Trade shows are a great way to make connections and find new prospects. Here's how to get the most out of your trade show with promotional products.

  1. Plan ahead of time.
    A trade show can be a great opportunity to generate leads and promote your business. However, it can also be a huge waste of time and money if you don’t plan ahead. Start your planning by creating a list of the people who will be attending the event with you. Conduct a survey by sending an email. This will give you an idea of what kind of promotional goods to bring with you to the event. Lastly, make a rough idea of the space that will be needed for the promotional product.
  2. Make your mark with your logo.
    A logo is an important part of a company's branding and identity. It is the first thing that people think of when they hear about a company. It is also the first thing that people see when they visit a company's website or attend a tradeshow. You’ll want to make a lasting impression in a short span of time. One of the best ways to do this is with a logo or design that will be printed on your promotional items. You can use your logo or design on anything from the personnel that work in the booth to the giveaways that will be given to potential customers.
  3. Find a company that does what you do better than you can.
    A tradeshow is a great way to find new customers and promote your brand. However, there are many things that you need to consider when planning for a tradeshow. You need to know how many people will be attending the event, what items they will be interested in, and how often they should see your booth. One thing that can make or break your tradeshow experience is choosing the right promotional products company to work with. This can be anything from a trade show planning company to a promotional products company.
  4. Use a variety of promotional products for maximum effectiveness.
    You can use promotional products for lead generation, social media campaigns, or just as giveaways at events. You can use them as a thank you to clients or employees, or even as an incentive for your customers to make a purchase. The key is to find the promotional product that matches your needs and budget. Below is a list of products that might fit your needs.
  5. Don’t be afraid to ask for help if you need it!


Stand Out at Your Next Tradeshow with Promotional Products

Providing your potential customers with a tangible product to feel, touch, and remember is a key strategy for success. But which promotional product will work best for your trade show?

There are a lot of options out there, so it can be difficult to decide which ones will work best for your company. That’s why we’ve compiled a list of the top promotional items for a tradeshow below for your company's use and for your customers:

Popular Promotional Products for Your Company Trade Show Booth

  1. Customized name badge holders for personnel working on the booth
    With the help of a name badge holder, you can make sure that your staff are easily recognizable at a tradeshow, while promoting your logo. You can use them to promote your company, services, and products at the show. Check out this Custom Nylon Neck Wallet Badge Holder that has a different color that matches your company’s style, and this Customized Silicone Lanyard With Phone Holder & Wallet that will help your personnel stay organized.
  2. Banners to show off company branding and messaging in booth 
    Banners are a great way for companies to show off their branding and messaging in booth spaces. There are many different sizes and shapes to choose from, so you can find the one that best suits your needs. Banners are a must-have at a huge trade show as they can reach potential customers that are far from your booth. There are many different types of banners, such as pop-up banners, roll up banners, or retractable banners. Here is a list of Promotional Banners to help you make your decision.
  3. Table covers for smaller booths
    One of the challenges of participating in a tradeshow is finding an affordable space. A table cover can be a great solution for this problem. They can provide you with a custom branded look and they are less expensive than renting a large space. Enhance your promotions with the finest quality textile printing in the industry. Check this Custom Table Runner that will surely be a cost-effective option for your company..
  4. Lanyards for personnel working the booth
    If you are a trade show professional who is constantly on the move, it is helpful to have logo'd lanyards with pockets or loops attached so that people can easily attach their name tags, business cards and other items they may want to carry around with them. They are also an inexpensive way to promote your business because they can be made cheaply and quickly in bulk, which means that you don't need to worry about running out of supplies if you need more than one hundred lanyards for the event.
  5. Matching custom apparel for booth workers to wear
    In your trade show event, you are the company and you are working on the show floor. The best way to promote your company's brand is through the people who represent it. It is important that you plan ahead for what they will wear so that you can create a cohesive experience for attendees. This Custom apparel will help them feel more connected to the brand and provide a memorable visual for attendees.


The Top Promotional Products for Customer and Potential Customer Giveaways

  1. Promotional Pens
    Pens are the perfect promotional product. They are inexpensive, and they can be customized with your company’s logo or message. Since pens are used most of the time in signing up for a tradeshow, they have the potential to be seen by hundreds of people in one day. Be quirky and attract more sales by choosing the most eye-catching design of branded pens.
  2. Branded Tote Bags
    There are thousands of customers wandering around a trade show. Use this knowledge to your advantage. Make your customer or potential customer your model while making them feel comfortable carrying around all of their belongings. They also make a great promotional product. You can choose different totes like the Custom Non-Woven Shopper Tote Bag, Promotional Shiny Non-Woven Shopper Tote Bag, or this spacious Customized Harbor Non-Woven Boat Tote Bag that will fit your customers’ likings.
  3. Customized Chip Clips
    This promotional product can be clipped onto the top of any kind of food container, making it easy for trade show customers to keep their food fresh while they are on the go. It's reusable and is an attractive, stylish way to present your brand. Keep in style while promoting browse these cute chip clips from easy to use Customized Bag Clips, magnetic Branded Wide Rectangle Clip, and classic Promotional Alligator Bag Memo Clip.
  4. Hand Sanitizer
    This crisis is halting slowly as the pandemic has frozen some businesses for a long time. Trade shows are starting to be in style again. Many people are attending, and it would be a very helpful and appreciated giveaway to provide customers with a very useful sanitizer. Not only are these sanitizers customizable, but they are also very handy. Here are some of the sanitizers that might suit your liking, classic Promotional 1 oz Protect Hand Sanitizer, fit your hygiene in any pocket with this Custom Sanitizer Sprays, and check this handy sanitizer that you can bring anywhere Promotional Cozy Clip Hand Sanitizer.


When it comes to marketing, trade shows are often overlooked. Promotional products, on the other hand, are an excellent way to get your company noticed and make a lasting impression on potential customers. Before you dive into the idea of participating in a trade show, here is an important note that you should take away with you. A company’s success at a trade show is largely dependent on the promotional product they choose to use for advertising. It is important that you invest in the right promotional product so you can get more leads and sales!

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