CLIENT: Local Bank
PURPOSE: Direct Mail Piece
A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing to its target audience within the surrounding area. They selected the Javalina Classic Pen and had it imprinted with their logo and packaged it with a brochure about their low rates. The pens were also given out at the local branch and during mortgage closings. Within a few months the bank saw an increase in new business and approved loan application.
Banks have always been a key institution. Marketing strategies have evolved to suit different kinds of needs throughout the years as spending habits change. From accounts and loans to financial advice, banks have always got your financial health in mind. Bank marketing and advertising are a vital part of attracting new customers, retaining current ones, and maintaining customer loyalty. A bank's marketing strategy is often based on the services it offers. For example, some banks focus on savings and investments, while others are geared towards loans or mortgages. Some banks may prefer to highlight specific features such as security or low interest rates. Additionally, how they choose to advertise these services can vary. As we know, digital advertising such as television commercials and social media ads can be very expensive. That is why promotional products are still an incredibly popular way of advertising your brand.
Bank merch is a cost-effective way of giving back and creating awareness to customers. Customers will be more likely to remember your bank if you are able to give them a small token while visiting. Giving away promotional items will also help you get your name out there as you never know where these items can travel to and whose desk they can end up on. There are many different types of promotional products that banks often use such as pens, keychains, t-shirts, and calendars. Below is a list of some merchandise that you or your bank might be interested in. You don’t have to ‘break the bank’ to have successful advertising.
Here are some additional custom product ideas for the financial industry:
If you are in the financial industry, let us know how promotional products have helped your business!