Why a Customized Drawstring Bag will be Your Go-To Promo for the New Year

Bags and Totes


If you've been searching for the perfect promotional product to kick off your marketing efforts in the new year, consider a promotional drawstring bag customized with your company logo!

Custom drawstring bags can be a good promotional product for a number of reasons including practicality, affordability, versatility, high visibility, and environmental benefits. Let's dig into these top 5 reasons why you should use a custom drawstring backpack in your marketing!


1. Promotional Drawstring Bags are Practical

Customized drawstring bags are easy to carry and can be used to hold a variety of items, making them a useful and practical gift for recipients. When something is practical, people will use it! That means more eyes and impressions on your logo that is printed on the front of the bag.

Drawstring bags are made from lightweight materials such as nylon or polyester, which makes them easy to carry around. This makes them a practical choice for events or activities where people need to carry their belongings with them. The drawstring closure of these bags allows them to be easily packed and unpacked. This is especially useful when attending events or activities where people need to bring and store their belongings.

Promotional drawstring bags can be used for a variety of purposes, such as carrying sports equipment, school supplies, or personal items. This makes them a practical choice for businesses or organizations that want to provide a useful promotional item that can be used in a variety of situations. For example, sports teams can use logo'd custom drawstring bags to carry training and practice gear. This is a convenient and stylish way to transport equipment and show team spirit.


Small Reflective Hit Sports Drawstring Backpack


2. Drawstring Bags can be Customized with a Large Logo

Custom drawstring bags can be printed with a company's logo or other branding elements, allowing businesses to promote their brand in a subtle and effective way. A large imprint area on a drawstring bag is a valuable feature for businesses looking to print their logo because it allows for a clear and prominent display of the company's branding. A large imprint area can be particularly beneficial for businesses that want to use the bag as a promotional item or for companies that want to make a strong visual impact. This can also be useful for businesses that want to increase brand recognition or for companies that want to make a strong first impression.

A large imprint area also provides more space for businesses to customize their logo or branding, allowing them to include more information or to use a more complex design. There are opportunities for the organization to add slogans, taglines, or other promotional messages along with their logo.

Depending on the item, organizations will also be able to print their artwork on the drawstring backpack by choosing from a variety of decoration methods. Silk screening is a printing process that uses a stencil and ink to transfer a design onto a surface. With this method, a single color of ink is used at a time, and the design is printed onto the surface of the bag using a screen printing press. This method is relatively low-cost and is suitable for printing simple designs with 1 color of ink. Heat transfers involve printing a design onto a special transfer paper, which is then pressed onto the surface of the bag using heat and pressure. This method is suitable for printing multi-color or full-color designs. Full color digital decoration involves printing a design directly onto the surface of the bag using a digital printing machine. This method is suitable for printing high-quality, full-color designs and allows for a high level of customization. It is generally more expensive than the other methods, but it offers the highest level of quality and detail. The most suitable method for decorating a drawstring backpack will depend on the complexity of the design, the desired level of quality, and the budget available.



3. Branded Drawstring Backpacks have a Wide Appeal

Drawstring bags are suitable for people of all ages and can be used for a variety of purposes, making them a versatile promotional item that can appeal to a wide audience. They can be used as promotional items in a wide range of industries. Here are a few examples:

  • Retail: Customized drawstring bags are a popular choice for retailers as a giveaway item or for use as shopping bags.
  • Hospitality: Hotels, resorts, and restaurants can use custom drawstring bags to promote their brand and as a convenient way for guests to carry their belongings.
  • Fitness and Wellness: Gyms, yoga studios, and other fitness businesses can use branded drawstring bags to promote their brand and as a way for customers to carry their workout gear.
  • Education: Schools and universities can use drawstring bags with their logo as a promotional product and as a convenient way for students to carry their books and other items.
  • Nonprofit Organizations: Nonprofits can use customized drawstring bags as a way to promote their cause and as a fundraising item.
  • Corporate Events: Companies can print their logo on drawstring bags to use as a promotional item at trade shows, conferences, and other corporate events.
  • Sports Teams and Events: Branded drawstring bags are a popular choice for sports teams and events as a way to promote their brand and as a convenient way for fans to carry their gear.

 Overall, any business or organization looking for a practical and cost-effective promotional item can consider using drawstring bags.



4. Drawstring Bags are Cost-Effective Promotional Products

Promotional drawstring bags are generally more affordable than other types of promotional items, making them a practical choice for businesses or organizations with limited budgets.

Custom drawstring bags are also less expensive than other types of bags, such as tote bags or backpacks, making them a cost-effective way to promote a business or event. This makes them an affordable option for businesses looking to purchase promotional items in bulk.

Many promotional drawstring bags are made from durable materials, such as nylon or polyester, which means they can be used for an extended period of time. This increases the chances that the promotional item will be used and the logo printed on the front will be seen by a wide audience.

In short, custom drawstring bags are a cost-effective promotional product because they are affordable, versatile, and have a high visibility factor, making them a practical choice for businesses looking to promote their brand.


Tie-Dye Drawstring Bag


5. Logo'd Reusable Drawstring Backpacks are Environmentally Friendly

Custom logo drawstring backpacks can be environmentally friendly, as they are reusable, recyclable, biodegradable, and energy-efficient. This can be a valuable selling point for businesses that want to promote their commitment to sustainability.

Customized drawstring bags are reusable, which means they can be used multiple times instead of being thrown away after one use like single-use plastic bags. This helps to reduce waste and protect the environment. 

Many drawstring bags are made from eco-friendly materials, such as cotton. Customized drawstring bags are even made from materials that can be recycled, such as nylon or polyester. This means that when the bag reaches the end of its life, it can be repurposed into new products, reducing the need to extract and process raw materials.

The production of reusable bags, including custom drawstring bags, typically requires less energy than the production of single-use plastic bags. This means that using reusable bags can help to reduce greenhouse gas emissions and protect the environment.

Businesses looking to promote their brand and reduce their environmental impact should consider printing their logo on a custom drawstring bag.



Overall, custom logo drawstring bags can be a valuable marketing tool for businesses because they are practical, affordable, versatile, and have a high visibility factor, as well as providing potential environmental benefits.



What are consumers saying about promotional drawstring bags?

Perfect Size

"These bags are great to hand out at conferences-everyone will want one to put all the swag and brochures they pick up from other booths, but our logo is the one they constantly see as they carry it around. The bag is easy to carry, it closes nicely and the imprint was clear and crisp. Great for any event."

- Shelly J. (Item 317408 Reviewed May 21, 2022)




Ready to start shopping for your perfect branded drawstring backpack? Here's a good place to start!


Small Fun Style Sports Drawstring Backpack


Small Fun Style Sports Drawstring Backpack (Item: 317408)


Why we love it:

  • Available in 20 different colors
  • Pricing starting at around $2 each or less
  • Bottom corners are reinforced with black trim
  • Large imprint area of 8" wide x 9" high
  • Decorate by screen printing, heat transfer or full color
  • 5-star customer rating 


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