CLIENT: Margulies Funeral Home
PURPOSE: Promote New Branding
A funeral home was developing a new company image and wanted promotional items that tastefully represented their brand with contemporary designs. They wanted to start with office items like note pads, writing instruments and folders as these items are used every day in their business. They chose to print their logo on the Souvenir® Path Pen because of the distinctive design with a modern twist. The navy barrel color perfectly matched their new brand identity while the chrome accents and design details gave the pen a sophisticated feel. Funeral home representatives used the pens as leave-behinds, for on-site services, during client meetings and in information packets.
Dozens of new companies launch every day. It is hard for consumers to remember each one of them, even though they provide essential goods. Consumers usually remember a company with a relatable message and solid branding. A company that is repeatedly seen is also the one that is remembered, for better or for worse.
Advertising nowadays can be a fast way to break your bank. But what if you could advertise without losing a fortune? Promotional pens have been around for many years for good reason. They are a great way to create brand awareness and build connections with your customers. Pens can also be customized to match your corporate colors, logo, and other branding elements. You can also add messages or designs to the promotional pens to make them more personal. They can be used as a giveaway item during events and conferences, an incentive for customer loyalty, as a marketing tool, or even as a promotional giveaway.
The BIC pen brand is a prime example of the classic promotional pen. Everyone knows the name. BIC began simply – with a vision and a pen. The goal was to create a pen that made writing an enjoyable, effortless activity. What resulted was giving the world the power of creative expression. Being able to pass along that gift to your customers is priceless. Share your creative spark with your customers while enabling them to share theirs with the world.
These pens come in various designs, shapes, and sizes, so you can choose the one that best suits your brand, from a contemporary design to a modern one. These pens are the best way to increase the exposure of the company. They help in generating awareness and brand recognition. They are a great way to get your brand in front of your audience, and they are also customizable. Personalized pens are a good option if you want to get more exposure for your company without spending too much money.
Here are some custom pen ideas from BIC Custom Products:
Financial Institutions and Investment Services
Hospitals and Urgent Care Clinics
Rental Car Companies
If you work in funeral services, let us know how promotional products have helped your business!
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