According to a study released by IPSOS this year, an average of three-quarters of adults world-wide agree that single-use plastic should be banned as soon as possible. On average, 88% believe that it is essential, very important or fairly important to have an international treaty to combat plastic pollution. The online study was conducted in the third quarter of 2021 among 20,513 adults across 28 countries.
The desire for manufacturers to become more sustainable and ecofriendly with their products is turning into a NEED. As consumers all around the world become more educated on plastic pollution, they are seeking out companies who show an active initiative to combat this growing issue.
Globally, we produce about 300 million tons of plastic waste each year. PlasticOceans.org estimates that around 50% of plastic items produced are used just once and then thrown away.
Plastic bottled water is a huge part of the problem. Plastic bottles and bottle caps are the #3 and #4 most collected plastic trash in annual beach cleanups. Here’s where promotional products enter to help add to a solution: Customized Reusable Water Bottles
Of course, it sounds simple, but there was a long period of time where companies looking for ecofriendly giveaways loved the idea behind the product but did not want to pay for the price tag that came with it. Now that true ecofriendly products are turning into more of a necessity than a nice-to-have, there are hundreds of options at all price points available.
When a business finds a promotional item to print their company logo on, that item becomes an extension of their brand and message. So, if you are distributing a custom item that appears to be of high quality, long lasting and is reusable or made of recycled materials, you are demonstrating your positive environmental efforts to the end user. On the contrary, if you are handing out promo products with your logo on them that will quickly end up in the trash, that is saying something very different to the consumer, even subconsciously.
Adding quality branded water bottles to your marketing strategy is a great way to promote your business. Use a customized water bottle for sponsorships, tradeshows, giveaways, employee incentives and retail merchandise. Here are a few ideas to get you started below:
A logo’d water bottle is a great fit for sponsorship opportunities, especially at sporting events like golf tournaments. Attendees and players will benefit from having something they can use to hydrate at the event itself and take home with them for future use. Your logo will continue to serve as a memory of that special event.
Handing out promotional water bottles at a tradeshow is a great way to get your brand seen – not only by the recipient but by the other attendees as it is being used and carried around the show floor. As you are exhibiting to gain clients, remember that 83% of people are more likely to do business with a brand that gave them a promotional product.
Show your employees you appreciate them and the environment with customized reusable water bottles. A stainless-steel water bottle branded with your company logo will be of great practical use to your employees daily – either on their commute or in the office!
Announced earlier this month, Starbucks will begin to phase out single-use cups and switch to reusable cups this year. By the end of next year, customers in the United States and Canada should be able to use their reusable cups at Starbucks in-store, drive-thru, and for mobile orders. The company stated in a press release, "Our goal, by 2025, is to create a cultural movement towards reusables by giving customers easy access to a personal or Starbucks-provided reusable to-go cup for every visit, making it convenient and delightful to reuse wherever customers are enjoying their Starbucks Experience."
Although this concept is not something new, especially in the drink and food service industry, it is certainly the largest initiative of its kind. Especially when you take into account Starbuck's goal in scope, scale, and timeline to completely get rid of single-use drinkware within three years.
Be part of the solution to end single-use plastics with promotional reusable water bottles.
The road to eliminating single-use plastics is not just a trend, it's becoming a huge global movement. When you print your logo on quality reusable drinkware, your customers and potential clients will notice your environmental efforts…AND be appreciative of the useful branded item you gave them.