CLIENT: Day Spa
PURPOSE: Incentive for Next Visit
A day spa wanted to ensure that its guests always received the royal treatment. To encourage feedback on services provided, guests were offered a coupon to use at their next visit in return for completing a short, posttreatment questionnaire. The pen that they received was the Javalina Jewel Pen with ultra-smooth writing ink. It was imprinted with the spa's VIP hotline and website so that guests would have immediate access to the spa's concierge service when booking their future appointments.
The idea of giving out promotional items is not new, especially within the beauty and health industries. They are a beauty marketer’s best friend! But what do you think about the idea of giving out a customized pen? Customized pens are not only a great way to advertise your business, but they also make great gifts for clients or potential customers. Pens can be customized with the company’s logo and brand colors, making them more memorable than handing out a generic gift. They can also be used as an easy giveaway or even as a small thank-you gift. This is an interesting marketing technique because it gives customers something to take home and use after their visit, which will hopefully make them want to return to your business.
Promotional products are a great way to promote your spa and generate more revenue. There are many types of promotional items that can help in marketing your spa, such as mugs, pens, notepads, t-shirts, and much more. However, be sure that the products you choose are perfect for your spa and needs of your customers. For example, if the majority of your customers are women it is best to purchase items that they will use, such as nail files or cosmetics like lip balm and sunblock. Since the pandemic, products like pens and customized sanitizers have really become popular amongst customers.
Here are some additional custom product ideas for the health, wellness and beauty industry:
If you are in the health and wellness spa industry, let us know how promotional products have helped your business!