CLIENT: Calida Bay
PURPOSE: Increase Tourism
Calida Bay was looking to launch a tourism campaign on social media as an effort to bring tourists back to their popular oceanside community as well as encourage locals to get back out and explore. Their goal was to supply local establishments with branded items, touting creative logos that tell the story of Calida Bay. Recipients of the products were in turn asked to share their swag on social media to promote the city to their friends & family as the place to take their next day trip or vacation.
At 1/10th of a cent per impression, Calida Bay officials knew that custom pens had to be a large part of their campaign. They supplied hotels, restaurants, and local shops with pens to use during their work days.
With a local plastic bag ban in place, each local shop was given a supply of reusable bags to hand out with large purchases made in their store.
Knowing that promotional drinkware makes 1,400 impressions over it's lifetime, the city pushed the decoration limits so visitors would be proud to show them off on their social feeds.
Local banks, gas stations, and grocery stores were supplied with no touch tools to be handed out to customers during transactions and sales.
Creating a marketing strategy is a popular and way for cities to attract tourist and promote exploration of the local area, not to mention that it is one of the most competitive industries in the world. This competitive atmosphere demands that tourism boards and marking teams create an ironclad campaign using a myriad of different tactics to attract new visitors up to and including promotional products.
One such way to garner curiosity is to immediately draw attention to your great city as soon as the guests arrive and are checking into their hotel. Popular promotional products within the hotel industry include key chains, customized pens, and personalized luggage tags. These items can be utilized many times over for multiple purposes as well as serve as a reminder of an amazing trip to a wonderful place. Allowing for tourist involvement not only helps your campaign be successful, but it allows it to organically evolve into its own entity.
Hotel promotional products are sure to attract more guests and make your campaign stand out from the crowd. These items can be used in several different ways, from giving them away as gifts to using them as giveaways or even selling them at the front desk. Whichever way you choose to include promo items into your tourism marketing campaign you’re certain to make a lasting impression.
Here are some additional custom product ideas for cities looking to promote tourism:
If you are an organization promoting your city, let us know how promotional products have helped your business!