CLIENT: Calida Bay
PURPOSE: Increase Tourism
Calida Bay was looking to launch a social media tourism campaign to bring tourists back to their popular oceanside community and encourage locals to get back out and explore. Their goal was to supply local establishments with branded items, touting creative logos that tell the story of Calida Bay. Recipients of the products were in turn, asked to share their swag on social media to promote the city to their friends & family as the place to take their next day's trip or vacation.
At 1/10th of a cent per impression, Calida Bay officials knew custom pens had to be a large part of their campaign. They supplied hotels, restaurants, and local shops with pens to use during their work days.
With a local plastic bag ban in place, each local shop was given a supply of reusable bags to hand out with large purchases made in their store.
Knowing that promotional drinkware makes 1,400 impressions over its lifetime, the city pushed the decoration limits so visitors would be proud to show them off on their social feeds.
Local banks, gas stations, and grocery stores were supplied with no touch tools to be handed out to customers during transactions and sales.
Creating a marketing strategy is a popular way for cities to attract tourists and promote exploration of the local area. It is one of the most competitive industries in the world. This competitive atmosphere demands that tourism boards and marking teams create an ironclad campaign using various tactics to attract new visitors, including promotional products.
One way to garner curiosity is to immediately draw attention to your great city as soon as the guests arrive and check into their hotel. Popular promotional products within the hotel industry include key chains, customized pens, and personalized luggage tags. These items can be utilized many times for multiple purposes and serve as a reminder of an amazing trip to a wonderful place. Allowing for tourist involvement not only helps your campaign be successful, but it allows it to evolve organically into its entity.
Hotel promotional products will attract more guests and make your campaign stand out from the crowd. These items can be used in several ways, from giving them away as gifts to using them as giveaways or selling them at the front desk. You're certain to make a lasting impression whichever way you choose to include promo items in your tourism marketing campaign.
Here are some additional custom product ideas for cities looking to promote tourism:
If you are an organization promoting your city, let us know how promotional products have helped your business!