City Launches Tourism Campaign with Promo Products

Giveaways Pens Marketing Bags and Totes Custom Merchandise
 

PROMOTIONAL PRODUCT CASE STUDY

CLIENT: Calida Bay

PURPOSE: Increase Tourism

Calida Bay was looking to launch a tourism campaign on social media as an effort to bring tourists back to their popular oceanside community as well as encourage locals to get back out and explore. Their goal was to supply local establishments with branded items, touting creative logos that tell the story of Calida Bay. Recipients of the products were in turn asked to share their swag on social media to promote the city to their friends & family as the place to take their next day trip or vacation.

At 1/10th of a cent per impression, Calida Bay officials knew that custom pens had to be a large part of their campaign. They supplied hotels, restaurants, and local shops with pens to use during their work days.

With a local plastic bag ban in place, each local shop was given a supply of reusable bags to hand out with large purchases made in their store.

Knowing that promotional drinkware makes 1,400 impressions over it's lifetime, the city pushed the decoration limits so visitors would be proud to show them off on their social feeds.

Local banks, gas stations, and grocery stores were supplied with no touch tools to be handed out to customers during transactions and sales.

 

Let Promotional Products Take Them on a Journey to Your Final Brand Destination

Creating a marketing strategy is a popular and way for cities to attract tourist and promote exploration of the local area, not to mention that it is one of the most competitive industries in the world. This competitive atmosphere demands that tourism boards and marking teams create an ironclad campaign using a myriad of different tactics to attract new visitors up to and including promotional products. 

One such way to garner curiosity is to immediately draw attention to your great city as soon as the guests arrive and are checking into their hotel. Popular promotional products within the hotel industry include key chains, customized pens, and personalized luggage tags. These items can be utilized many times over for multiple purposes as well as serve as a reminder of an amazing trip to a wonderful place. Allowing for tourist involvement not only helps your campaign be successful, but it allows it to organically evolve into its own entity. 

Hotel promotional products are sure to attract more guests and make your campaign stand out from the crowd. These items can be used in several different ways, from giving them away as gifts to using them as giveaways or even selling them at the front desk. Whichever way you choose to include promo items into your tourism marketing campaign you’re certain to make a lasting impression. 

Here are some additional custom product ideas for cities looking to promote tourism:

Full Color Luggage Tags

 

Promotional Carabiner Strap Happy Key Chain

 

Custom Bowie Softy Click Pen

 

Branded Maui 24 oz. Aluminum Water Bottle

 

 


These promotional items are great marketing ideas for:

  • Tourism
  • Chamber of Commerce
  • Convention & Visitors Bureau
  • City and Downtown Associations


If you are an organization promoting your city, let us know how promotional products have helped your business!

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Quote
{{qp_count}}
Shopping Cart
Interested in buying promotional products and have questions for us? Then the Quote Cart is perfect for you! Click the "Request Quote" button on any product page to start requesting your quote. Make sure to let us know any additional details in the questions section.
Loading Quote Items
You have not yet added any products to your cart yet. Time to start shopping! :)
If you have more than one ordering account, you may have created a shopping cart in a different account. You can toggle between your ordering accounts below:
Active Ordering Account:
Contact Us
(800) 338-7996
Contact Us Options
<< Back
Phone Numbers
(800) 338-7996 Toll Free
(800) 991-4000 Local Phone
Fax Numbers
(866) 323-8381 Fax
(615) 246-4198 Local Fax
Contact Us Form
<< Back
Physical / Mailing Address:
Executive Advertising
181 E. Main St.
Ste 4
Hendersonville, TN 37075
<< Back
Contact Us Form
First Name:*
Please provide a First Name.
Last Name:*
Please provide a Last Name.
Phone:
Email:*
Please provide a valid Email.
What can we help with?*
 Product
 Existing Order
 Other
What product are you inquiring about?
{{($select.selected.prd_name+ ' (#'+$select.selected.part_number+')')}}
+ {{viewed_product.prd_name+' (#'+viewed_product.prd_id+')'}}
What is your Order Number?*
{{contFrm.order.ord_grp_num}} {{contFrm.order.created_on | dateToISO | date:'MM/dd/yyyy'}}
{{contFrm.order.old_ordernumber}} {{contFrm.order.created_on | dateToISO | date:'MM/dd/yyyy'}}
+ 323455 ({{recentOrder.created_on | dateToISO | date:'MM/dd/yyyy' }})
323455 ({{orderproduct.created_on | dateToISO | date:'MM/dd/yyyy' }})
Load more orders
Please select an order.
to request help with an Order
Questions/Comments:*
Please provide Questions/Comments.
<< Back
Glossary
Production Time
A standard production time for each product is listed on each product page. Production times may vary depending on decoration methods, number of locations, and product type. Production time do not include shipping transit times or artwork proofing times. On each product page you can enter your shipping zip code and see how long it takes for your order to be produced and ship to your location. Rush production options may also be available.
Report a Problem
First Name:*
Please provide a First Name.
Last Name:*
Please provide a Last Name.
Phone:
Email:
Order #:
{{rpc.report_problem.order_item_no}}
How can we help you today?
{{$select.selected.order_problem_topic}}
{{aq_row.additional_question_title}}
This can be an exact number, or you may wish to inspect a small batch of your items and check for a percentage that is affected.
Please make sure that your images are clear and in-focus to avoid delays in processing the claim on your order.
{{f.name}} x x Delete File
{{f.progress}}%
Please upload an image or video in one of the following formats: bmp, png, jpg, jpeg, gif, psd, ps, tiff, tif, ai, eps, svg, mp4, avi, mov, flv, wmv
Cancel
{{rpc.inprogress ? 'Sending...' : 'Submit Question'}}
Provide your Feedback
We've recently launched a new website, and we'd love to get your feedback! Let us know your thoughts on how we can improve your customer experience.
Give our new website a rating:

{{addedComment}}

Share your thoughts on our website:

Cancel
Send
Comment Sent. Thank you!
Click here to view our company's terms of sales.
Returning Customer
Log in to an existing account. If you are a multi-user account holder, any of your email addresses will work!
Filter & Sort