Custom apparel refers to clothing, hats, and other accessories that display a logo or message. Some companies even choose to include their contact details and social media information. Apparel can be customized from the color of the fabric, and style of the item, all the way up to the design being printed. One common use of branded apparel is uniforms for employees. Branded attire is also popular with professionals in law enforcement, finance, and other industries where a dress code exists. Some other popular places promotional apparel can be found are at trade shows, corporate events, or even having your company offer customized clothing for purchase.
There are many ways that you can design your custom merch. First is deciding on the item you’d like to stylize. Then comes choosing the color and what artwork you would like to customize the item with. The two most popular ways to design apparel are the following methods:
1. Screen Printing custom artwork on a T-shirt
The screen printing technique uses a woven mesh to support an ink-blocking stencil. The attached stencil forms open areas of mesh that transfer ink as a sharp-edged image onto a substrate. A roller or squeegee is moved across the screen stencil, forcing or pumping ink past the threads of the woven mesh in the open areas. Here are the pros of using this method:
2. Embroidering a logo on a Polo
Embroidery is the art or handicraft of decorating fabric or other materials with a needle, thread, or yarn. Here are some reasons why you should choose this method:
Promotional Apparel is an excellent way to promote your company from within. Customized polos, for instance, are a great way to show your employees that you care. You can also make apparel that can be worn inside and outside the office, allowing your employees to spread the word about your brand organically. It's a great way to increase engagement with customers and potential clients that you may have otherwise not reached. Here are ways to utilize customized apparel:
1. Uniforms
Uniforms are one of the most popular ways to customize apparel with your logo. Branded uniforms create a sense of community and pride amongst those that have the privilege of wearing them. T-shirts, polos, and even outerwear such as caps and beanies can be used as part of a company uniform. Likewise, jerseys, caps, and accessories may be customized with a team logo for sporting events.
2. Grow Your Retail Store
Custom t-shirts and activewear never go out of style. Printing artwork and logos or phrases to sell to the general public is a very effective means of building brand awareness and loyalty.
3. Employee Appreciation
Giving new employees a small gift is a brilliant way to welcome them to your team. Company shirts are always a winner when choosing the perfect item to give to someone you just met.
4. Giveaways
Customized t-shirts and polos are the perfect giveaways for any company looking to promote its brand or event. This type of giveaway is also very cost-effective. Shirts can be used as an event giveaway or as a volunteer gift.
5. Fundraisers
Custom apparel is an incredibly popular fundraising item for schools, clubs, and sports teams. Everyone loves supporting their favorite team through items with their mascot and team colors. Other organizations can also use promotional apparel by giving away race t-shirts and athletic sweatshirts with sponsors printed on the back for events such as 5K’s and fun runs.
Everyone enjoys wearing clothing customized with their favorite brands, especially employees. Additionally, consumers are forever demanding more customization regarding their wardrobe and what they can do to make it their own. Clothing is no longer just about handing out a standard-issue shirt that gets the job done; it’s about finding the shirt that perfectly represents your company or event and the individual wearing it. Do you have particular clothing in mind for your next custom apparel? Custom t-shirts and polo shirts have come a long way to serve businesses better in recent years. Help your company stand out with customized clothing that will continue to voice your message visually!
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