Sports Drink Distributor Promotes New Product Launch with Custom Pens

Drinkware Custom Merchandise



CLIENT: Sports Drink Distributor

PURPOSE: Product Launch at Trade Show

A sports drink distributor was introducing a new protein powder product to the market and chose an annual convention for the launch. The distributor wanted to gain brand exposure and educate their target audience about the new product. The distributor wanted items that were high-tech, economical, and functional for everyday use and the promotional Javalina® Metallic Stylus Pen was the perfect solution. The stylus was imprinted with their logo and slogan along with the distributor's website and phone number. It was then clipped to single serving packets of the protein powder given out to booth visitors. The employees were equipped with iPads so that they could take orders during the show and they used the stylus to reinforce their brand message. Record foot traffic was generated in the booth and everyone liked the dual function of the pen.



Make Your Product Launch a Success with Custom Merch!

Promotional products are a staple at sporting events, trade shows, and other promotional opportunities. They are often used as giveaways or door prizes to create buzz about the event and generate leads. Promo items are always a hit with customers, and customized merchandise such as drinkware is a great way to promote your brand while making a lasting impression with your customers. Bring your idea home by adding logos, slogans, or other graphics to create custom merch that will be perfect for promoting your company at any type of event!

Take your brand to the next level by offering custom merch at your next trade show. If you are in the event planning or marketing industry and are looking for unique ideas for your next trade show, this article about the Benefits of Promotional Product Marketing in a Trade Show will be a great resource. Promotional products are a great way to spread your company name to various people. Items can be customized to suit the company's needs and used for multiple purposes depending on the situation. There are many different types of promotional products that you can choose from. Some popular options include custom t-shirts, pens, water bottles, and more. The sky is the limit when showing off your brand and its personality. 


Here are some additional custom product ideas for trade shows:

Shiny Non-Woven Shopper Tote Bag

Customized Economy Ultimate Round Stress Ball

Branded Blue Eyed Rubber Duck

Flip Top Folding Water Bottle


These promotional items are great marketing ideas for:

  • Trade Show Events
  • Customized Giveaways
  • Promotional Handouts

If you are a food and beverage distributor, let us know how promotional products have helped your business!

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