CLIENT: Technology Company
PURPOSE: Online Promotion
An internet company created a branded website for a promotion called "Where has your pen been?" and selected the custom Javalina Splash® pen as their giveaway. The pens were imprinted with their corporate logo, website address and a chance to win! The website encouraged visitors to upload photos of themselves and their pens in various locations around the world. Each month a winner would be selected and the prize announced. This promotion was a lot of fun and provided the internet company with some terrific publicity!
Promotional products are an essential part of an effective marketing campaign. They not only build awareness but also provide a sense of camaraderie. They can help make the campaign interactive, bring about brand awareness, and increase customer engagement. Giving away promotional product as prizes creates a story and a memory within itself. The most important aspect of promotional giveaways is that they are targeted to a specific cause. This way, you can get your customers to interact with your brand in a unique way and make them feel like they are getting something special just for being a loyal customer. Winning something branded from one of your favorite companies is always nice but being able to share how you won it is priceless, especially with social media dictating how we share things with one another these days.
Technology is changing the way we do business. Therefore, it’s becoming more important for companies to market themselves in a way that is relevant to their target audience. Technology companies are using personalized tech gifts as promotional products to attract new customers and increase their brand awareness, but these products can be expensive. That is why the industry is still reliant on traditional promotional items alongside the cool tech products. Pens, notebooks, and custom apparel are always needed, regardless of what type of business you run. Having standard items to handout in conjunction with special gifts designed for a giveaway is a great way to promote your company while engaging with an audience and generating buzz.
Here are some additional custom product ideas for the technology industry:
If you are a tech company, let us know how promotional products have helped your business!