BIC Brand Name Transitions in 2022

Brand Names

 

Bic

The Bic® Brand will be used less in 2022

Executive Advertising offers the very best in promotional products from BIC®, and the BIC® brand is generally provided to us by Koozie Group. Due to licensing changes from the two companies, the BIC brand will no longer be used on most of the products that we offer that have been branded with the BIC® Logo for decades.

While the name has changed, the production facilities will remain the same. These are the same great products just without the BIC Brand! While some of the BIC® products will have no name or brand change, others may cause some confusion with Executive Advertising customers. The products themselves are not changing, just the BIC branding to many products, so we have updated the product names and brand names of each of the affected BIC® products to the new line names which are: Souvenir®, Good Value, and the Classic Collection which will be independently branded as WideBody®, Pivo®, and Tri-Stic®.

Brand Names that are unaffected are: BIC® Clic Stic®, BIC® Round Stic®, BIC® Intensity® Clic™ Gel Pen, BIC® Brite Liner Grip™, BIC® Grip Roller, and BIC® Media Clic® 

These brands can be found here: Bic Promotional Products

For Customers that are Reordering

If you place a “Reorder” for one of the transitioned BIC® products, the only difference should be the name of the product that you are reordering. You will be able to click the “Reorder" button in your previous orders page and you will receive the correct product that you ordered previously. Same decoration methods, imprint areas, quality, etc. 

 

 

Statement from Koozie Group, the supplier for the BIC branded promotional products:

Back in October, we let you know that as a stand-alone organization Koozie Group now has a partnership with the BIC® brand, similar to our partnerships with retail brands like Tervis® and Titleist®.

As a reminder, we will continue to be the exclusive supplier to the promotional products industry of 35 BIC®-branded writing instruments – we’re keepin’ the BIC® brand in Koozie Group! They include these bestsellers:

  • BIC® Clic Stic® family
  • BIC® Round Stic® family
  • BIC® Intensity® Clic™ Gel Pen
  • BIC® Brite Liner Grip™ family
  • BIC® Grip Roller family
  • BIC® Media Clic® family and more

 

The following products have transitioned to their new brands and will no longer be available under the BIC® brand.

  • Expanded Souvenir® Line
    These writing instruments are now branded under our Souvenir® line:
    • Anthem
    • Image
    • Emblem
    • Worthington
    • Verse
    • Rize
    • Avenue and more
  • Additionally, our Sticky Note™ adhesive notepads have become part of our Souvenir® line of stationery items, manufactured in the USA by the print experts at our Sleepy Eye, Minnesota, facility. Not only do they have  upgraded adhesive – they are now Forest Stewardship Council®-certified products.
  • Introduced the Classic Collection
    • We continue to manufacture the Clic™, WideBody®, Pivo®, and Tri-Stic® families as part of our new Classic Collection.
  • Expanded Good Value® Line
    • Our magnets and mouse pads are now Good Value® branded.

 

 

Please remember, there are absolutely no changes to the quality of materials, processes, or imprints that we use to create these promotional favorites. As always, we’re here for you!

 

 

Previous Bic® Products Affected

Here is a list of the products that have been affected, the BIC Brand name has been replaced by Souvenir or Good Value:

SKUProduct Name
B4A6A150Souvenir 4x6 Adhesive Beveled Sticky Pads
BPSSouvenir Pencil Solids
CSWBWideBody Retractable Pen
CSWBCGWideBody with Color Rubber Grip Pen
CSWBCLGWideBody Clear with Rubber Grip Pen
CSWBECOWideBody Ecolutions Pen Recycled
CSWBGWideBody Grip Pen
CSWBIGWideBody Ice with Rubber Grip Pen
CSWBMESWideBody Message Pen
CSWBMESBWideBody Message Pen Brites
DCWBCGDigital WideBody Color Grip Pen
DCWBMESDigital Wide Body Message Pen
ESTBSouvenir Esteem Metal Twist Pen
MFBSouvenir Mylar Flag Booklets with Flags
MFPBSouvenir Mylar Flag Booklets with Notepad and Flags
MGBC20Good Value Full Color Business Card Magnets
MGBC20Good Value Rounded Full Color Business Card Magnets
MGBCCLGood Value House Magnet with 12 Sheet Calendar Notepad
MGBCCLGood Value Business Card Magnet with 12 Sheet Calendar Notepad
MGBCCLGood Value Telephone Magnet with 12 Sheet Calendar Notepad
MGBCCLGood Value Van Truck Magnet with 12 Sheet Calendar Notepad
MGBCNPGood Value Business Card Magnet with 50 page Notepad
MGCLL20Good Value Small Calendar Magnets 3.38x3.875
MGCLL20Good Value Medium Calendar Magnets 2-7/8 x 4-15/16
MGCLXL20Good Value Large Calendar Magnets 4x7
MGJBC20Good Value Jumbo Business Card Magnets w/Squared Corners
MGJBC20Good Value Jumbo Business Card Magnets w/Rounded Corners
MGSSL20Good Value Large 4-inch Circle Magnet
MGSSL20Good Value Large T-Shirt Design Magnet
MGSSL20Good Value Large 4x4 Square Magnet
MGSSL20Good Value Large 5x3 Rectangle Magnet
MGSSM20Good Value Business Card with Bite Magnet
MGSSM20Good Value Lightning Bolt Magnet
MGSSM20Good Value Dog Bone Magnet
MGSSM20Good Value Light Bulb Magnet
MGSSM20Good Value Pill Capsule Magnet
MGSSM20Good Value Car Shaped Magnet
MGSSM20Good Value Cat Head Magnet
MGSSM20Good Value Cell Phone Magnet
MGSSM20Good Value Church Steeple Magnet
MGSSM20Good Value 3" Diam Circle Magnet
MGSSM20Good Value Computer Magnet
MGSSM20Good Value Dollar Sign Magnet
MGSSM20Good Value Water Drop Magnet
MGSSM20Good Value American Flag Magnet
MGSSM20Good Value Football Magnet
MGSSM20Good Value Hand Shape Magnets
MGSSM20Good Value Heart Magnets
MGSSM20Good Value Key Magnets
MGSSM20Good Value Mortar & Pestle Magnet
MGSSM20Good Value Number One Shape Magnet
MGSSM20Good Value 2x3 Oval Magnet
MGSSM20Good Value Shipping Package Magnet
MGSSM20Good Value Telephone Magnet
MGSSM20Good Value Piggy Bank Magnet
MGSSM20Good Value Pizza Slice Magnet
MGSSM20Good Value Plaque Magnet
MGSSM20Good Value Puzzle Piece Magnet
MGSSM20Good Value 4x2 Rectangle Magnet
MGSSM20Good Value Real Estate For Sale Sign Magnet
MGSSM20Good Value Breast Cancer Awareness Ribbon Magnet
MGSSM20Good Value 7.25-inch Ruler Magnet
MGSSM20Good Value Shopping Bag Magnet
MGSSM20Good Value 3x3 Square Magnet
MGSSM20Good Value Star Magnet
MGSSM20Good Value Starburst Box Magnet
MGSSM20Good Value Sunglasses Magnet
MGSSM20Good Value Table Setting Magnet
MGSSM20Good Value Teddy Bear Magnet
MGSSM20Good Value Triangle Magnet
MGSSM20Good Value Moving Truck Magnet
MGSSM20Good Value USA Continent Magnet
MGSSM20Good Value Work Van Magnet
MGSSXL20Good Value 5-inch Circle Magnet
MGSSXL20Good Value Paper Clip Magnet
MGSSL20Good Value Rotary Card Magnet
MGSSXL20Good Value 5x5 Square Magnet
MGSSXL20Good Value 4x6 Rectangle Magnet
MGSSXL20Good Value 4x7 Rectangle Magnet
MP1CGood Value 7.5x8.5 Fabric Surface Mouse Pad
MP2CGood Value 8x9.5 Fabric Surface Mouse Pad
MP3CGood Value 8-inch Round Fabric Surface Mouse Pad
MP4CGood Value 3.5-inch Round Fabric Coaster
MP5CGood Value 3.5x3.5 Square Fabric Coaster
MP6CGood Value 7.5x8 Fabric Surface Mouse Pad
MP7CGood Value 6x8 Fabric Surface Mouse Pad
MPFR1CGood Value 7.5x8.5 Firm Surface Mouse Pad
MPFR2CGood Value 8x9.5 Firm Surface Mouse Pad
MPFR3CGood Value 8-inch Round Firm Surface Mouse Pad
MPFR6CGood Value 7.5x8 Firm Surface Mouse Pad
MPFR7CGood Value 6x8 Firm Surface Mouse Pad
MPP25ECOGood Value 25 Sheet Paper Mouse Pad
MPFRC2CGood Value Apple Die-Cut Mouse Pad
MPFRC2CGood Value Computer Die-Cut Mouse Pad
MPFRC2CGood Value Cylinder Die-Cut Mouse Pad
MPFRC2CGood Value Dollar Sign Die-Cut Mouse Pad
MPFRC2CGood Value Flag Die-Cut Mouse Pad
MPFRC2CGood Value Football Die-Cut Mouse Pad
MPFRC2CGood Value Free Form Die-Cut Mouse Pad
MPFRC2CGood Value Heart Die-Cut Mouse Pad
MPFRC2CGood Value Hexagon Die-Cut Mouse Pad
MPFRC2CGood Value House Die-Cut Mouse Pad
MPFRC2CGood Value Lightbulb Die-Cut Mouse Pad
MPFRC2CGood Value Number #1 Die-Cut Mouse Pad
MPFRC2CGood Value Oval Die-Cut Mouse Pad
MPFRC2CGood Value Piggy Bank Die-Cut Mouse Pad
MPFRC2CGood Value Pill Die-Cut Mouse Pad
MPFRC2CGood Value Shield or Plaque Die-Cut Mouse Pad
MPFRC2CGood Value Breast Cancer Pink Ribbon Die-Cut Mouse Pad
MPFRC2CGood Value Screen Die-Cut Mouse Pad
MPFRC2CGood Value Saw Blade Die-Cut Mouse Pad
MPFRC2CGood Value Table Setting Die-Cut Mouse Pad
MPFRC2CGood Value Telephone Die-Cut Mouse Pad
MPFRC2CGood Value Tooth Die-Cut Mouse Pad
MPFRC2CGood Value Triangle Die-Cut Mouse Pad
MPFRC2CGood Value Truck Die-Cut Mouse Pad
MPFRC2CGood Value T-Shirt Die-Cut Mouse Pad
MPUT1Good Value 7.5x8.5 Ultra Thin Firm Surface Mouse Pad
MPUT2Good Value 8x9.5 Ultra Thin Firm Surface Mouse Pad
MPUT3Good Value 8-inch Round Ultra Thin Firm Surface Mouse Pad
MPUT6Good Value 7.5x8 Ultra Thin Firm Surface Mouse Pad
MPUT7Good Value 6x8 Ultra Thin Firm Surface Mouse Pad
NC3ASouvenir 3x3x3 Non-Adhesive Note Cube
NC3BSouvenir 3x3x1.5 Non-Adhesive Note Cube
NS3A6A25Souvenir 3x6 Non-Adhesive Scratch Pads (25 Sheets)
NS3A6A50Souvenir 3x6 Non-Adhesive Scratch Pads (50 Sheets)
NS3A9A25Souvenir 3x9 Non-Adhesive Scratch Pads (25 Sheets)
NS3A9A50Souvenir 3x9 Non-Adhesive Scratch Pads (50 Sheets)
NS4A6A25Souvenir 4x6 Non-Adhesive Scratch Pads (25 Sheets)
NS4A6A50Souvenir 4x6 Non-Adhesive Scratch Pads (50 Sheets)
NS6A9A25Souvenir 6x9 Non-Adhesive Scratch Pads (25 Sheets)
NS6A9A50Souvenir 6x9 Non-Adhesive Scratch Pads (50 Sheets)
P2I3A100Souvenir 2.5x3 Adhesive Sticky Notes (100 Sheets)
P2I3A50Souvenir 2.5x3 Adhesive Sticky Notes (50 Sheets)
P2I3A25Souvenir 2.5x3 Adhesive Sticky Notes (25 Sheets)
P2M3A100Souvenir 2.75x3 Adhesive Sticky Notes (100 Sheets)
P2M3A25Souvenir 2.75x3 Adhesive Sticky Notes (25 Sheets)
P2M3A50Souvenir 2.75x3 Adhesive Sticky Notes (50 Sheets)
P3A3A100Souvenir 3x3 Adhesive Sticky Notes (100 Sheets)
P3A3A25Souvenir 3x3 Adhesive Sticky Notes (25 Sheets)
P3A3A50Souvenir 3x3 Adhesive Sticky Notes (50 Sheets)
P3A8A25Souvenir 3x8 Adhesive Sticky Notes (25 Sheets)
P3A8A50Souvenir 3x8 Adhesive Sticky Notes (50 Sheets)
P4A3A100Souvenir 4x3 Adhesive Sticky Notes (100 Sheets)
P4A3A25Souvenir 4x3 Adhesive Sticky Notes (25 Sheets)
P4A3A50Souvenir 4x3 Adhesive Sticky Notes (50 Sheets)
P4A4A100Souvenir 4x4 Adhesive Sticky Notes (100 Sheets)
P4A4A25Souvenir 4x4 Adhesive Sticky Notes (25 Sheets)
P4A4A50Souvenir 4x4 Adhesive Sticky Notes (50 Sheets)
P4A6A100Souvenir 4x6 Adhesive Sticky Notes (100 Sheets)
P4A6A25Souvenir 4x6 Adhesive Sticky Notes (25 Sheets)
P4A6A50Souvenir 4x6 Adhesive Sticky Notes (50 Sheets)
P5A3A100Souvenir 5x3 Adhesive Sticky Notes (100 Sheets)
P5A3A25Souvenir 5x3 Adhesive Sticky Notes (25 Sheets)
P5A3A50Souvenir 5x3 Adhesive Sticky Notes (50 Sheets)
SNC2ASouvenir 2.38x2.38x2.38 Adhesive Sticky Note Cube
SNC3ASouvenir 3x3x3 Adhesive Sticky Note Cube
SNC3BSouvenir 3x3x1.5 Adhesive Sticky Note Cube
SND3A25Souvenir 3x3 Apple Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Globe World Circle Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Tennis Ball Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Basket Ball Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Baseball Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Golf Ball Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Orange Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Smiley Face Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Soccer Ball Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Heart Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Light Bulb Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Octagon Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Shamrock Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Star Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Tooth Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Car Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Cylinder Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Dollar Sign Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Flag Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Foot Die-Cut Sticky Notes
SND4A25Souvenir 4x3 House Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Mortar & Pestle Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Number 1 Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Oval Pill Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Rectangle Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Speech Bubble Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Telephone Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Thumbs Up Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Truck Die-Cut Sticky Notes
SND4A25Souvenir 4x3 USA Die-Cut Sticky Notes
SND4B25Souvenir 4x6 Key Die-Cut Sticky Notes
SND4B25Souvenir 4x6 Breast Cancer Ribbon Shape Die-Cut Sticky Notes
SND4B25Souvenir 4x6 Support our Troops Yellow Ribbon Die-Cut Sticky Notes
SND4B25Souvenir 4x6 T-Shirt Die-Cut Sticky Notes
SND4B25Souvenir 4x6 Doctor's Shirt Die-Cut Sticky Notes
SND4B25Souvenir 4x6 Polo Shirt Die-Cut Sticky Notes
TSTri Stic Pen
TSCLTri Stic Clear Pen
TSECOTri Stic Ecolutions Recycled Pen
TSGTri Stic Grip Pen
TSWBCGTri Stic WideBody Pen with Color Grip
TSWBCLGTri Stic WideBody Clear Pen with Color Grip
TWPPivo Twist Action Pen
TWPCPivo Chrome Twist Action Pen
TWPCLCPivo Clear Chrome Twist Pen
TWPCLGPivo Clear Gold Twist Pen
TWPGPivo Gold Twist Action Pen
WCCBSouvenir Worthington Chrome Ballpoint Pen
WCCRSouvenir Worthington Chrome Roller Ball Pen
CSWBDGWideBody Design Grip Pen
DCWBDigital WideBody Pen
DCWBDGDigital WideBody Design Grip
WCLBSouvenir Worthington Lacquer Twist-Style Ballpoint
WCLRSouvenir Worthington Lacquer Two-Piece Roller 
MGCLL20Good Value House Calender Magnet
MGCLXL20Good Value Year Shape Calendar Magnet
MGCS20-2Good Value Custom Shape Die Cut Magnet
MGMMGood Value Original Mood Magnet
MPAB1AGood Value 7.5x8.5 Antimicrobial Fabric Surface Mouse Pad
MPAB3AGood Value 8-inch Round Antimicrobial Fabric Surface Mouse Pad
MPAB6AGood Value 7.5x8 Antimicrobial Fabric Surface Mouse Pad
MPP50Good Value 50 Sheet Paper Mouse Pad
MPFRC2CGood Value Mortar & Pestle Die-Cut Mouse Pad
P2A3A100Souvenir 2x3 Adhesive Sticky Notes (100 Sheets)
P2A3A25Souvenir 2x3 Adhesive Sticky Notes (25 Sheets)
P2A3A50Souvenir 2x3 Adhesive Sticky Notes (50 Sheets)
P6A9A25Souvenir 6x9 Adhesive Sticky Notes (25 Sheets)
P6A9A50Souvenir 6x9 Adhesive Sticky Notes (50 Sheets)
SNC3CSouvenir 3x3x.5 Adhesive Sticky Note Cube
SND3A25Souvenir 3x3 Arrow Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Paw Print Die-Cut Sticky Notes
SND3A25Souvenir 3x3 Thumbs Up Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Computer Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Smart Phone Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Thought Bubble Die Cut Sticky Notes
SND4A25Souvenir 4x3 Leaf Die Cut Sticky Notes
SND4A25Souvenir 4x3 Coffee Cup Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Barn Die-Cut Sticky Notes
SND4A25Souvenir 4x3 Energy Efficient Light Bulb Die-Cut Sticky Notes
VNC3ASouvenir Value 3x3x3 Non-Adhesive Note Cube
VNC3ESouvenir Value 3.5x3.5x3.5 Non-Adhesive Note Cube
VNC4ASouvenir Value 4x4x4 Non-Adhesive Note Cube
VNC4BSouvenir Value 4x4x2 Non-Adhesive Note Cube
VP4A3A25Souvenir Value 4x3 Adhesive Sticky Notes (25 Sheets)
VP4A3A50Souvenir Value 4x3 Adhesive Sticky Notes (50 Sheets)
EMBCSouvenir Emblem Color Pen
EMBWSouvenir Emblem Pen
P3A3A25-PERSONALSouvenir 3x3 Name Personalization Sticky Notes (25 Sheets)
P3A3A50-PERSONALSouvenir 3x3 Name Personalization Sticky Notes (50 Sheets)
P4A3A25-PERSONALSouvenir 4x3 Name Personalization Sticky Notes (25 Sheets)
P4A3A50-PERSONALSouvenir 4x3 Name Personalization Sticky Notes (50 Sheets)
CP3A3A25Souvenir 3x3 Adhesive Color Paper Sticky Notes (25 Sheets)
CP3A3A50Souvenir 3x3 Adhesive Color Paper Sticky Notes (50 Sheets)
CP3A3A100Souvenir 3x3 Adhesive Color Paper Sticky Notes (100 Sheets)
CP4A3A25Souvenir 4x3 Adhesive Color Paper Sticky Notes (25 Sheets)
CP4A3A50Souvenir 4x3 Adhesive Color Paper Sticky Notes (50 Sheets)
CP4A3A100Souvenir 4x3 Adhesive Color Paper Sticky Notes (100 Sheets)
AVESTYSouvenir Avenue Stylus Pen
LYRICSouvenir Lyric Pen
ANTHSouvenir Anthem Pen
HRSTYSouvenir Honor Stylus Pen
IMGSouvenir Image Pen
IMGGSouvenir Image Gripp Pen
IMGSTYSouvenir Image Stylus Pen
VRSGSouvenir Verse Pen
VRSSTYSouvenir Verse Stylus Pen
EMBSTYSouvenir Emblem Stylus Pen
RZGSouvenir Rize Grip Pen
RZSTYSouvenir Rize Stylus Pen
ANTHSTYSouvenir Anthem Stylus Pen
CSWBVPWideBody Value Pen
NS5A7A25Souvenir 5x7 Non-Adhesive Scratch Pad (25 Sheets)
NS8I11A25Souvenir 8.5x11 Non-Adhesive Scratch Pad (25 Sheets)
P12A2A25Souvenir 12x2 Adhesive Sticky Notes (25 Sheets)
TB6A4A25Souvenir Memo Tab 6x4 Adhesive Sticky Notes (25 Sheets)

 

Thank you BIC® for being such a BIG part of our product line for so many years!

 

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