This year’s 2022 Pantone Color of the Year is PANTONE 17-3938 Very Peri. Very Peri is a shade of periwinkle made up from a combination of blue and violet hues. It is meant to promote innovation and creativity. It is the first time in the 23 year history of this program that a brand-new color was created for this annual honor.
The Pantone Color Institute is a group within Pantone that selects the color of the year. They are also responsible for forecasting color trends, highlighting top colors for each season, and consulting companies on color use in brand identity.
In an interview with Laurie Pressman, Vice President of the Pantone Color Institute, she stated that “The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer…As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”
Each year, for 23 years, the color experts at Pantone take a deep dive into color influences and global trends. They look into the world of fashion, artwork collections, entertainment and films, new technology, interior design, current events and more. The Pantone Color of the Year takes pride in influencing all parts of the design world and industries with their annual pick. Take a look below at the past color winners:
Pantone Color Hall of Fame
Looking for ways to incorporate Very Peri into your 2022 marketing plan? Check out our blog post on Marketing with Very Peri: 2022 Pantone Color of the Year.