Use Promotional Pens to Boost Your Brand

Promotional pens are a smart and easy way to build your brand. They can assist in creating customer loyalty and boosting brand recognition, leading to increased business. Below we outline a few of the top reasons why printing your logo on a pen or writing instrument is a smart addition to your marketing strategy. Learn how a simple branded pen can turn into a mighty promotional tool!

Custom Pens are Budget Friendly

Pens are an extremely cost-effective promotional product. You can find the perfect pen for your marketing plan to fit any size budget. Printing your company logo on a pen can cost $0.50 - $2 per item on average. Once pens start reaching $5, $10, $20 each, they may be considered a special gift rather than a giveaway and will serve another purpose.

A customized pen will generate around 3000 impressions in its lifetime, according to a report done by ASI (Advertising Specialty Institute). In the United States, the cost per impression comes out to less than 1/10th of a cent, making writing instruments the best value!

Practical Promotions

Pens are one of the most useful promotional products. They are used by people every single day, so your logo will likely be seen consistently!

An imprint area found on a custom pen may be small, but that does not make it any less effective! There are many possibilities as far as what to print on your pen. First and foremost, you should include your logo or company name. We recommend adding contact information like a phone number or website. Some pens even have the imprint area space to accommodate a tagline or brand message.

There are many opportunities to distribute your promotional pens. To name a few, you can give them away at an event or tradeshow, stock them up at your reception desk, provide them to employees around the office, or include them in a small marketing mailer.

Branded pens are also appropriate for any type of industry or business – education, healthcare, finance, government, restaurants, non-profit services, insurance, automotive, and more!

Have Pen? Will Travel

Pens are small and portable, making them ideal for you to carry around for promotional giveaways. But it doesn’t stop there – once you hand off the pen, it will travel with the recipient. Your company logo will be carried around in a purse for use on the go, parked at a desk for workday notes, or even passed on to a new owner. The ability to travel and spread your message makes a custom pen a great advertising opportunity.

Stand Out with Endless Options

So how can you stand out with a plain old promotional pen? Well, with thousands of pen options, it can be easy to differentiate yourself! Item color and imprint color are the basics, to begin with, but here are some other ideas to try:

• Choose an item that offers an uncommon material like bamboo or metal.
• Decorate your pen by laser engraving your company logo for a permanent impact.
• Find a pen with unique ink color, like pink or purple.
• Make your promotion multi-functional by choosing a pen that includes a stylus or light.
• Get funky with a novelty pen, like a super hero pen for a non-profit or a syringe pen for a doctor’s office.
• Add personalization, like your employee or customer’s name.

Whichever style you choose, we recommend ordering a sample of the item you are planning on customizing before you commit to your order. Two pens may look identical but have different price tags, and you often get what you pay for.

Browse ideas for custom pens and other writing instruments on our website at executiveadvertising.com.