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Deliciously Branded Build Your Brand Deliciously Branded The holiday season is all about giving, sharing, and creating moments that bring people together. One of the most universal ways to spread joy is through food, and there is something magical about receiving a treat that has your favorite brand attached to it....
10/07/2025
6 Minute Read
Why Customers Are the Heart of Every Business and Love Promotional Products Build Your Brand Why Customers Are the Heart of Every Business and Love Promotional Products No matter what industry you’re in, customers are the true heart and soul of any business. Without loyal, engaged customers, even the best products and services cannot succeed. Customers are the people who keep businesses alive, spread the word, and return time and again. See how promotional products fit in...
10/02/2025
5 Minute Read
Monochrome Magic: How One-Color Swag Looks More Premium Build Your Brand Monochrome Magic: How One-Color Swag Looks More Premium Monochrome branding has long been the language of luxury. From sleek black-and-white designer packaging to high-end tech devices that rely on subtle, singular tones, premium brands know that simplicity reads as exclusivity.
09/25/2025
5 Minute Read
See It in 3D, Believe It in Reality Build Your Brand See It in 3D, Believe It in Reality Bring your brand to life with 3D product previews. Explore how interactive visuals drive trust, engagement, and smarter buying decisions.
09/23/2025
6 Minute Read
How Promotional Products Build Stronger Connections with Construction Workers Build Your Brand How Promotional Products Build Stronger Connections with Construction Workers In the demanding world of construction, branded promotional products are much more than giveaways. They are essential tools that improve daily work and build stronger loyalty. Construction workers have shown a strong preference for promotional products that combine usefulness with durability...
09/18/2025
5 Minute Read
The Second Life of Promo Items: How Branding Lives On Build Your Brand The Second Life of Promo Items: How Branding Lives On Discover how custom promotional products like mugs, pens, calendars, and tote bags live on beyond the giveaway. Learn how they boost brand visibility by becoming part of everyday routines in homes, offices, and on the go.
09/16/2025
6 Minute Read
Building Stronger Libraries with Branded Tools Build Your Brand Building Stronger Libraries with Branded Tools Discover how libraries are using custom promotional products like bookmarks, tote bags, and pens to boost visibility, engage readers, and turn everyday items into lasting connections. See why smart swag is making a big impact in schools, public libraries, and beyond.
09/11/2025
6 Minute Read
Halloween Promotional Products that Go Beyond the Candy Bowl Build Your Brand Halloween Promotional Products that Go Beyond the Candy Bowl Halloween is a magical time of year, filled with crisp autumn air, creative costumes, and the delightful tradition of trick-or-treating. For businesses, it also presents a golden opportunity to connect with their community in a fun and memorable way. Forget generic, store-bought candy....
09/05/2025
5 Minute Read
Branded with Purpose Build Your Brand Branded with Purpose Discover how professional associations like Rotary Clubs and Chambers of Commerce use custom promotional products to build strong relationships, boost visibility, and support their communities through effective branding and member engagement.
08/21/2025
7 Minute Read
Green Is the New Grey Build Your Brand Green Is the New Grey When it comes to creating memorable branded merchandise, color matters, sometimes more than we realize. As trends shift in fashion, design, and home décor, those shifts ripple into the world of promotional products. Right now, one shade is standing out in a big way: evergreen.
08/12/2025
4 Minute Read
Throwback Trends Can Boost Your Business Build Your Brand Throwback Trends Can Boost Your Business There is something undeniably magical about nostalgia. It has the power to transport us to simpler times, to moments filled with joy, comfort, and connection. It brings back the sights, sounds, and feelings we thought we had forgotten. In marketing, nostalgia is not just a passing trend. Learn more about the role of Promotional Products in nostalgia
07/22/2025
4 Minute Read
How to Stay Top of Mind: Solving Customer Forgetfulness with Promo Products Build Your Brand How to Stay Top of Mind: Solving Customer Forgetfulness with Promo Products Even happy customers can forget your business. Discover how simple promotional items like pens, notepads, and calendars can keep your brand visible and unforgettable.
06/03/2025
4 Minute Read
Your Team Is Burned Out—Here’s a Fun Fix Build Your Brand Your Team Is Burned Out—Here’s a Fun Fix Disengaged teams cost more than you think. Discover how thoughtful giveaways can boost morale and reconnect your workforce—faster than a meeting ever could.
05/20/2025
4 Minute Read
Have You Seen the Upside-Down Logo Hat Trend? Build Your Brand Have You Seen the Upside-Down Logo Hat Trend? See why it’s catching on and how it can make your brand stand out. In recent months a unique trend has been gaining traction in the world of retail, Major League, Baseball, and now promotional products: the upside-down logo on hats.
02/06/2025
4 Minute Read
New Year, New Gear: Fresh Custom Gifts for a Productive Start Build Your Brand New Year, New Gear: Fresh Custom Gifts for a Productive Start As the new year approaches, it’s the perfect time to set the tone for a fresh start, both personally and professionally. What better way to inspire your clients and employees than with stylish, personalized gear that helps them stay organized and motivated?
11/19/2024
13 Minute Read
Effortless Holiday Gifting with Pre-Packaged Custom Gift Kits Build Your Brand Effortless Holiday Gifting with Pre-Packaged Custom Gift Kits The holiday season is the perfect time to show appreciation to clients, employees, and partners. But with the hustle and bustle that comes with it, finding the perfect gift can feel overwhelming. That’s where pre-packaged custom gift kits come in.
11/05/2024
11 Minute Read
Joyful Jetsetting with Custom Logo Travel Gifts this Season Build Your Brand Joyful Jetsetting with Custom Logo Travel Gifts this Season This holiday season, why not give a gift that takes your brand on an adventure? Embrace Joyful Jetsetting by elevating your corporate gifting with travel essentials that ensure your clients, employees, and partners enjoy their holiday getaways in style. Whether they’re heading off to visit family or jetting off to a winter escape, these custom logo travel items provide both convenience and elegance.
10/28/2024
16 Minute Read
Deck the Halls with Corporate Holiday Gifts – Entertain in Style Build Your Brand Deck the Halls with Corporate Holiday Gifts – Entertain in Style This holiday season, why not bring the warmth and festivity of home right into your corporate gifting strategy? Deck the halls to impress clients, employees, and partners alike with premium, customizable household items that turn everyday moments into elegant experiences. Whether it’s for entertaining guests or enhancing home décor, these beautifully crafted gifts provide the perfect balance of function, style, and a personal touch—your logo!
10/21/2024
12 Minute Read
Celebrate in Style with Custom Logo Apparel for the Holiday Season Build Your Brand Celebrate in Style with Custom Logo Apparel for the Holiday Season As the holiday season approaches, it’s time to start thinking about how your business can leave a lasting impression on clients, employees, and partners. One of the best ways to do this? Custom logo apparel that blends fashion with function. This year, celebrate in style with high-quality clothing and accessories that not only keep your recipients cozy but also showcase your brand in a way that’s elegant and memorable.
10/14/2024
11 Minute Read
Holiday Hustle: Custom Logo Gift Ideas for Busy Professionals Build Your Brand Holiday Hustle: Custom Logo Gift Ideas for Busy Professionals As the festive season approaches, many business owners find themselves in the midst of the “Holiday Hustle.” The end of the year brings not only celebrations but also a heightened sense of more to do. For businesses, this presents a unique opportunity: Why not embrace the hustle with promotional products that cater to this fast-paced time? Explore some of our top picks...
10/07/2024
14 Minute Read
The Power of One: How a Single Promotional Product Can Make a Difference Build Your Brand The Power of One: How a Single Promotional Product Can Make a Difference Marketing and branding are two crucial components of success for businesses trying to thrive in a digital age. Companies invest heavily in various marketing strategies, from digital advertising to social media campaigns, to build brand awareness and attract customers.
09/17/2024
7 Minute Read
Spooky Success: How to Utilize Halloween Promos in Your Fall Marketing Strategy Build Your Brand Spooky Success: How to Utilize Halloween Promos in Your Fall Marketing Strategy As the leaves start to change and a crisp chill fills the air, it's a clear sign that Halloween is just around the corner. For businesses, this spooky season isn't just about costumes and pumpkin spice—it's an incredible opportunity to engage with customers in fun and creative ways. One particularly effective method is using Halloween bags as part of your fall marketing strategy. But instead of filling them with the usual candy, why not go a step further and include personalized handouts with yo
09/10/2024
5 Minute Read
Utilizing Back-to-School Promo Products in Your Marketing Strategy Build Your Brand Utilizing Back-to-School Promo Products in Your Marketing Strategy As summer winds down, the excitement of back-to-school season ramps up, offering businesses a prime opportunity to enhance their marketing efforts. Back-to-school promotional products are not only a great way to connect with customers but also an effective method to increase brand visibility. You don't have to be an educational organization to incorporate back-to-school in your brand plan. Here’s how businesses can utilize back-to-school promo products in their marketing strategy.
07/16/2024
5 Minute Read
Enhance Your Next Outdoor BBQ or Picnic with Promotional Products Build Your Brand Enhance Your Next Outdoor BBQ or Picnic with Promotional Products With summer in full swing, outdoor BBQs and picnics become prime opportunities for relaxation, socializing, and making memories. Whether you're hosting a casual gathering, a company picnic, or a community event, incorporating promotional products can add a unique touch that enhances the entire experience. Not only do these items increase the fun and functionality of the event, but they also serve as effective marketing tools, leaving a lasting impression on attendees. Here’s how you can enhance
07/09/2024
5 Minute Read
Executive Advertising's Experience at the 2024 PPAI Women's Leadership Conference Build Your Brand Executive Advertising's Experience at the 2024 PPAI Women's Leadership Conference The 20th Annual PPAI Women’s Leadership Conference in Nashville brought together women from diverse professional backgrounds in the Promotional Products Industry to share insights, celebrate successes, and foster meaningful connections. This year, Executive Advertising's own Rebecca Switzer, VP of Operations, and Jen McQuinn, Customer Service Manager, took part in the conference, and their experience was nothing short of transformative.
06/27/2024
14 Minute Read
The Importance of Custom Giveaways at Community Events and Expos Build Your Brand The Importance of Custom Giveaways at Community Events and Expos In today's competitive business landscape, standing out is crucial. One effective way to capture attention and create lasting impressions is by handing out custom giveaways at community events and expos. These events offer a unique platform to engage with potential customers, and the strategic use of promotional products can significantly enhance your brand's visibility and reputation. Here’s why custom giveaways are essential for your business.
06/25/2024
5 Minute Read
How the CMAs Utilized Promotional Products to Elevate the Festival Experience Build Your Brand How the CMAs Utilized Promotional Products to Elevate the Festival Experience The Country Music Association Awards (CMAs) is one of the most anticipated events in the music industry, celebrating the best in country music. Each year, the CMAs not only showcase incredible performances and awards but also provide a unique experience for attendees. One of the key elements that enhance this experience is the strategic use of promotional products. Here's how the CMAs effectively utilized promotional items to elevate the festival experience.
06/18/2024
5 Minute Read
Name Brand Promo Products: Are They Worth It? Build Your Brand Name Brand Promo Products: Are They Worth It? Finding effective ways to promote your brand is essential. One strategy that stands out is using name brand promotional products. See if using name brand promo products is a savvy business decision...
06/12/2024
5 Minute Read
How Sunliner Diner is Changing the Marketing Game with Unique Menu Showcasing Promotional Swag Build Your Brand How Sunliner Diner is Changing the Marketing Game with Unique Menu Showcasing Promotional Swag In the competitive world of restaurants, standing out is no easy feat. However, Sunliner Diner, with its vibrant 1950s-themed ambiance and innovative marketing strategies, is not just surviving but thriving. The diner’s unique approach to showcasing its menu and promotional swag is setting a new standard in the industry...
05/30/2024
6 Minute Read
Unleashing the Power of Promotional Products in Election Campaigns Build Your Brand Unleashing the Power of Promotional Products in Election Campaigns In the realm of political campaigns, the competition for attention and support can be intense. Amidst the sea of strategies, promotional products stand out as potent tools for capturing the public's imagination and fostering a lasting connection.
01/09/2024
8 Minute Read
Embracing Pantone's Color of the Year 2024: Ideas for Custom Promotional Products Build Your Brand Embracing Pantone's Color of the Year 2024: Ideas for Custom Promotional Products Each year, Pantone selects a Color of the Year, a hue that reflects the cultural zeitgeist and sets the tone across various industries. The Pantone Color of the Year 2024, Peach Fuzz, has been unveiled, sparking creativity and inspiration across design, fashion, and marketing. As businesses seek innovative ways to connect with their audience, incorporating this trending color into promotional products offers a fresh opportunity to captivate attention and leave a lasting impression.
01/02/2024
5 Minute Read
Create Unforgettable Holiday Gatherings with Custom Gifts and Personalized Decor Build Your Brand Create Unforgettable Holiday Gatherings with Custom Gifts and Personalized Decor The holiday season is upon us, and it's the perfect time to spread joy, love, and gratitude with friends, family, and colleagues. One fantastic way to do this is by hosting holiday parties that leave a lasting impression with custom gifts and personalized decor.
10/12/2023
5 Minute Read
Celebrating Success: Honoring End of Year Achievements with Custom Awards Build Your Brand Celebrating Success: Honoring End of Year Achievements with Custom Awards As the year draws to a close, it's essential to take a moment to celebrate the accomplishments and milestones achieved by individuals, teams, or organizations. One way to show appreciation and recognition for these achievements is through the thoughtful gesture of custom awards and personalized gifts....
10/10/2023
8 Minute Read
Strengthening Business Relationships with Custom Holiday Gifts Build Your Brand Strengthening Business Relationships with Custom Holiday Gifts Building and maintaining strong relationships with customers, partners, and vendors is essential for success. One powerful way to show appreciation and strengthen these connections is by giving custom holiday gifts from your business.
10/05/2023
5 Minute Read
Embrace Sustainability with Custom Promotional Holiday Gifts Build Your Brand Embrace Sustainability with Custom Promotional Holiday Gifts The holiday season is a time for giving, but it's also an opportunity to give back to the planet. Embracing sustainability has become a global priority, and businesses play a crucial role in this endeavor.
09/28/2023
7 Minute Read
Delight Your Employees with Custom Promotional Holiday Gifts Build Your Brand Delight Your Employees with Custom Promotional Holiday Gifts The holiday season is the perfect time to express gratitude and appreciation to your employees for their hard work and dedication throughout the year. While traditional bonuses and time off are valuable, custom promotional holiday gifts can add an extra layer of appreciation and recognition.
09/26/2023
6 Minute Read
Rewarding Brand Loyalty: The Power of Custom Promotional Holiday Gifts Build Your Brand Rewarding Brand Loyalty: The Power of Custom Promotional Holiday Gifts Building and maintaining brand loyalty is essential for long-term success. One powerful way to nurture this loyalty is by showing your appreciation to your valued customers during the holiday season. Custom promotional holiday gifts are a fantastic way to do just that.
09/19/2023
5 Minute Read
The Power of Pink: Why Printing Your Logo on Breast Cancer Awareness Products Matters Build Your Brand The Power of Pink: Why Printing Your Logo on Breast Cancer Awareness Products Matters Corporate Social Responsibility (CSR) has transitioned from being a buzzword to an essential element of modern business practices. Companies are now expected to go beyond just generating profits; they are expected to contribute positively to society and demonstrate their commitment to important causes. One important cause coming up in October is Breast Cancer Awareness. See how your business can showcases its commitment to societal issues beyond profit.
08/22/2023
6 Minute Read
Promotional Product Imprint Colors: Do's and Don'ts Build Your Brand Promotional Product Imprint Colors: Do's and Don'ts Choosing the right imprint color for your promotional product is crucial to making sure your logo or message stands out and is easily readable. With so many colors to choose from, it can be overwhelming to decide which one is the best for your product. Let us help you choose the right imprint color for your logo and promo item!
07/25/2023
8 Minute Read
Marketing Lessons from Barbie: Building an Iconic Brand Build Your Brand Marketing Lessons from Barbie: Building an Iconic Brand Barbie has indeed established itself as an iconic brand over the years. Learn from Barbie's success in building an iconic brand with 3 marketing lessons you can apply to your own business. BONUS: Find out which promotional products we think Barbie would use to promote her new movie!
07/19/2023
14 Minute Read
Infinite Design Possibilities with Custom Apparel Build Your Brand Infinite Design Possibilities with Custom Apparel As companies continue to explore innovative ways to market their brand, fully sublimated custom designed apparel is quickly becoming a popular trend. Differentiate your brand - without breaking your budget!
04/21/2023
9 Minute Read
Race to Success: Using Promo Products to Boost Your Brand at a 5k Race Build Your Brand Race to Success: Using Promo Products to Boost Your Brand at a 5k Race Promotional products that showcase your company logo, such as custom t-shirts, water bottles and drawstring backpacks, are effective tools that can be used at a 5k run/walk to increase brand visibility, boost employee engagement, increase customer engagement, and gain long-term exposure for your company. See what you can achieve for your brand using promotional products at a 5k event!
02/20/2023
10 Minute Read
Why a Customized Drawstring Bag will be Your Go-To Promo for the New Year Build Your Brand Why a Customized Drawstring Bag will be Your Go-To Promo for the New Year If you've been searching for the perfect promotional product to kick off your marketing efforts in the new year, consider a promotional drawstring bag customized with your company logo! Custom drawstring bags can be a good promotional product for a number of reasons including practicality, affordability, versatility, high visibility, and environmental benefits. Let's dig into these top 5 reasons why you should use a custom drawstring backpack in your marketing!
12/27/2022
7 Minute Read
The Ultimate Guide to Planning for an Event (10-Step-Guide) Build Your Brand The Ultimate Guide to Planning for an Event (10-Step-Guide) Draining, isn’t it? Well, preparing for an event does not always equal stress. Some people enjoy preparing and always have fresh event planning ideas. An event can take a day to more than a week that is why it is always better to have a checklist and the perfect organization of people to work with. If you have been thinking of planning an event on a budget or with fewer people, you might grab your notepad and pen as this Ultimate guide to planning...
08/29/2022
6 Minute Read
Enhancing Business Branding and Promotional Strategies with Custom Embroidery Build Your Brand Enhancing Business Branding and Promotional Strategies with Custom Embroidery Did you know that 50% of consumers are more inclined to patronize a business with a familiar logo? According to Zippia, it takes an average of 5 to 7 times to see a logo before a customer remembers the brand. That’s why it is important to always present your brand in the best possible light. Having your logo embroidered is one such way to show that your company cares about quality. Custom embroidery is a fantastic option if you’re looking to give your artwork a classy appearance while being toug
08/13/2022
4 Minute Read
The Top 10 Employee Gifts for a New Hire Kit (Things You Need to Know!) Build Your Brand The Top 10 Employee Gifts for a New Hire Kit (Things You Need to Know!) Looking to make your new hire feel like a part of your team from day one? Personalizing a gift to welcome a newly hired employee is certainly most appreciated. Yet, it can take a lot of time and effort. Hiring and screening alone are overwhelming for an HR team or staff, especially for larger companies...
07/25/2022
6 Minute Read
The Best Way to Showcase Your Brand Is Through Custom Apparel Build Your Brand The Best Way to Showcase Your Brand Is Through Custom Apparel Custom apparel refers to clothing, hats, and other accessories that display a logo or message. Some companies even choose to include their contact details and social media information. Apparel can be customized from the color of the fabric, and style of the item, all the way up to the design that is being printed...
06/27/2022
4 Minute Read
Custom Merch is the New Promo Product Build Your Brand Custom Merch is the New Promo Product Promotional products are evolving into branded merchandise. Yes, the concept of custom merchandise has been around for a while, but it’s becoming more popular with time. If you’ve been a company seeking to stand out from the crowd or create a strong community, this article will walk you through becoming a part of today’s cultural zeitgeist of increasing sales and brand awareness through customized merchandise.
05/02/2022
5 Minute Read
How Promotional Products Can Help Eliminate Single Use Plastics Build Your Brand How Promotional Products Can Help Eliminate Single Use Plastics According to a study released by IPSOS this year, an average of three-quarters of adults world-wide agree that single-use plastic should be banned as soon as possible. Plastic bottled water is a huge part of the problem. Here’s where promotional products enter to help add to a solution.
03/28/2022
4 Minute Read
Outlast the Competition with Customized Distance Golf Balls Build Your Brand Outlast the Competition with Customized Distance Golf Balls Are you looking for a new way to separate yourself from the competition? Do just that with custom distance golf balls. These imprinted distance golf balls are a great promotional item for sponsoring tournaments, giving away as executive gifts, or using to stock your pro shop inventory.
02/28/2022
2 Minute Read
Use Promotional Pens to Boost Your Brand Build Your Brand Use Promotional Pens to Boost Your Brand Promotional pens are a smart and easy way to build your brand. They can assist in creating customer loyalty and boosting brand recognition, leading to increased business. Here we outline a few of the top reasons why printing your logo on a pen or writing instrument is a smart addition to your marketing strategy.
01/31/2022
3 Minute Read
Marketing with Very Peri: 2022 Pantone Color of the Year Build Your Brand Marketing with Very Peri: 2022 Pantone Color of the Year Stay on top of the latest color trends in your marketing! An easy way to visually feature Very Peri into your next advertising campaign is through promotional products.
12/17/2021
2 Minute Read
Executive Advertising Blog
Welcome to the Executive Advertising Blog! Discover tips on building your brand and uncover helpful marketing how-to’s. Learn the best methods for printing and advertising your logo, helping your company stand out from the competition. We’ll also spotlight new, trendy and useful promotional products you can easily incorporate into your next marketing campaign.
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