ASI Announces Most Influential Promotional Products 2022

Global Trends

 

ASI (Advertising Specialty Institute) just released their findings for the most influential promotional products to date. This report measures which promotional items (when given away) will influence that consumer to do business with the advertiser. ASI surveyed almost 40,000 individuals in Q4 of 2021.

The study is broken down by most influential promotional products by Gender (male/female), by Age Group, by US State, and by US region.

 

Highlights from the 2022 Top Most Influential Promotional Items Report

Let's get to some results!

 

5 Most Influential Promotional Products in the United States

1. Outerwear
2. Performance wear
3. Masks
4. Health and safety
5. Polo shirts

 

5 Most Influential Promotional Products among Men

1. Outerwear
2. Performance wear
3. Polo Shirts
4. Masks
5. Writing Instruments

 

5 Most Influential Promotional Products among Women

1. Outerwear
2. Health and safety
3. Performance wear
4. Bags
5. Masks

 

5 Most Influential Promotional Products in the Northeast Region

(Pennsylvania, Maryland, New York, New Jersey, Rhode Island, Vermont, New Hampshire, Connecticut, Maine, Massachusetts, Delaware)

1. Outerwear
2. Performance wear
3. Health and safety
4. Polo shirts
5. Umbrellas

Promotional umbrellas are most influential in the Northeast.

 

5 Most Influential Promotional Products in the Southeast Region

(Arkansas, Louisiana, Kentucky, Tennessee, Alabama, Mississippi, Georgia, West Virginia, Virginia, North Carolina, South Carolina, Florida)

1. Outerwear
2. Performance wear
3. Health and safety
4. Masks
5. T-Shirts / Polo Shirts (tie)

Customized writing instruments are most influential in the Southeast.

 

5 Most Influential Promotional Products in the Midwest Region

(North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri, Wisconsin, Illinois, Michigan, Indiana, Ohio)

1. Outerwear
2. Performance wear
3. Polo shirts
4. Health and safety
5. T-shirts

Branded drinkware is most influential in the Midwest.

 

5 Most Influential Promotional Products in the Southwest Region

(Nevada, Arizona, New Mexico, Oklahoma, Texas)

1. Performance wear
2. Outerwear
3. Health and safety
4. Polo shirts
5. Masks

Custom performance wear is most influential in the Southwest.

 

5 Most Influential Promotional Products in the Mountain Region

(Idaho, Montana, Wyoming, Utah, Colorado)

1. Performance wear
2. Outerwear
3. Health and safety
4. Polo shirts
5. Masks

Branded masks are most influential in the Mountain Region.

 

5 Most Influential Promotional Products in the Pacific Region

(Washington, Oregon, California, Hawaii, Alaska)

1. Outerwear
2. Performance wear
3. Health and safety
4. Drinkware
5. T-shirts

Promotional drinkware is also very influential in the Pacific Region.


 

Do you feel these promotional categories ring true for your location or your customers?

 

 
 
 
 
 
 
 
 
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