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More Logo for Your Money on Embroidered Custom Apparel Items

Executive Advertising Increases Stitch Count Included in Apparel Decoration Pricing

Hendersonville, TN: Executive Advertising, an ecommerce promotional products distributor, has increased the amount of stitches that is included in an embroidery apparel purchase from 5,000 to 10,000, giving customers more logo for their money.

What is embroidery and why is it important to promotional products? Embroidery refers to the process of decorating a piece of clothing, such as a shirt or jacket, with a design or logo by stitching threads onto the fabric. This technique is commonly used in the production of promotional products such as custom polos, button-up shirts, and outerwear that feature a company's logo or branding. Embroidery is a popular method for decorating promotional apparel because it provides a professional and high-quality appearance, and the stitched design is long-lasting and durable. It is also a versatile technique, as it can be used on a wide variety of fabrics, including cotton, polyester, and even leather. Embroidery for promotional products is often used to create custom uniforms, t-shirts, hats, and other clothing items for businesses, sports teams, and other organizations. The embroidered design on the apparel can serve as a way to identify team members, promote a brand or message, or simply add a stylish touch to the clothing.

What is a stitch count? In embroidery, stitch count refers to the total number of stitches used to create a particular design or logo. The stitch count is determined by the number of stitches in each element of the design, including text, shapes, and details. Stitch count is an important consideration in embroidery because it can affect the final cost of the embroidered product. The more stitches that are required to create a design, the more time and materials are needed, which can increase the cost of production. Additionally, the stitch count can also affect the quality of the final product. A design with too many stitches can make the embroidered design appear too dense and stiff, while a design with too few stitches may appear weak or incomplete. A well-optimized stitch count ensures that the embroidered design looks clean, professional, and aesthetically pleasing.

Here's why this is a big deal! On average, a 3 inch logo can require as many (or as little) as 8,000 stitches, depending on the design. Stitch count can increase due to a number of factors including artwork design complexity, a larger imprint size, the type of fabric being embroidered on, or desired level of detail. When the amount of stitches needed to produce a logo exceeds the number included for that apparel item, the customer will have an additional fee for the extra stitch count. Although increasing the stitch count included in the customer's order from 5,000 to 10,000 stitches will be helpful in avoiding extra charges for many logos, it's not a guarantee that all artwork will fall under that threshold. 


“Our goal is to make your logo look incredible. We want our customers to wear their brand's custom clothing with pride, and feel they have received a quality product, without any surprise fees,” stated Rebecca Switzer, Vice President of Operations.


Below is an example of how 5,000 stitches may look in comparison to 10,000 stitches. Again depending on the logo and the design, the actual length/width of the embroidered logo may vary.


And here are a few more examples of how embroidery stitch count and sizing can vary with your artwork:

All of the logos above now fall within the included stitch count of 10,000, requiring no additional embroidery fees!

Executive Advertising has been fighting against extra fees for their customers since their inception. Right from the start, they have NEVER charged an artwork setup fee on any promotional item, contrary to most promo product distributors. Taking a note from their no setup fee policy, it just felt right to extend that approach to stitch count, so a customer can feel comfortable and confident in both their budget and the final embroidered logo.  

To browse our selection of custom embroidered apparel, visit



About Executive Advertising: Executive Advertising has been a leader in the promotional products industry for over 16 years. They offer thousands of promotional items to print your company logo on, including customized tote bags, printed t-shirts, custom coffee mugs, advertising pens, and other branded giveaways. All custom promotional products include at least one decoration method in the price of the item, along with a No Setup Fees policy.



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